Chilled Milk Carton Involucrum Chartaceum ab Kazuo Fukushima and Haruka Takeuchi

Opus Chilled Milk Carton Involucrum Chartaceum a designatore Kazuo Fukushima and Haruka Takeuchi est victor maxime honoratus praemii praestigiosissimi 2024 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Involucri.

AesInvolucrum· 2024

Chilled Milk Carton Involucrum Chartaceum

a Kazuo Fukushima and Haruka Takeuchi

Cliens: Meiji China Investment Co.,Ltd.

Victor praemii Praemium A' Design Award Aeneum in Categoria Involucrum

16,969

Victor Praemii Verificatus

Verifica Statum Praemii pro #159694

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Chilled Milk Carton Involucrum Chartaceum

Ad certandum in mercatu lactis praestantis Sinensis, technologia singularis lac excellens feminis triginta ad quinquaginta annorum destinatum creavit, integrum lac crudum cum technologia concentrationis nutritiva servante miscens ad saporem divitem. Propositum involucra lactis denuo definit, innovationem et qualitatem Iaponicam cum gustu luxurioso coniungendo. Purpura involucri nobilitatem significat, albo et auro elegantiam et qualitatem augentibus, formam insigniter memorabilem efficiens.

Agnitio

De Praemium A' Design Award Aeneum

Chilled Milk Carton Involucrum Chartaceum victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Chilled Milk Carton Involucrum Chartaceum rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Chilled Milk Carton Involucrum Chartaceum necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: In response to the competitive, high-end milk market in China, a premium product has been developed using unique technology. Targeting women aged 30 to 50, this milk is made from 100% raw milk and enriched with proprietary concentration technology, preserving nutrients while offering a rich taste. The project aims to establish a new standard in milk packaging, merging innovation, tradition, and the trusted quality of a Japanese brand with a luxurious, flavorful experience.
Dimensiones et Involucrum: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 55mm x Depth 55mm x Height 102mm
Notulae: Chilled Milk, Packaging, Logotype, China, Japan quality, Cow, Milk crown, Carton
Technologia Productionis: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Provocatio Designandi: The challenge was to create a design that consumers could intuitively understand as chilled milk. In pursuit of a simpler and higher quality milk package, the team aimed to maintain the conventional package style. A prominent design feature is the bold display of the protein content, "4.7g," which intuitively communicates the high quality ingredients to consumers, even at a glance on the store shelf. Moreover, the silhouette of a cow, rendered in luxurious gold, adds a touch of elegance and represents the excellent rearing environment. This is further embellished with patterns of plants and flowers to signify natural quality.
Investigatio: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Inspiratio: Inspired by the tradition and high quality of purple, a color traditionally associated with nobility in Japan and China, the design evokes an intuitive sense of elegance in Asians. The deep purple accentuates the richness of the milk, while a bold white ribbon symbolizes its essence. A crown at the top, formed from drops of rich milk, represents supremacy and the high quality of the Japanese brand. The combination of purple, white, and gold ensures a memorable design that stands out significantly.
Duratio Operis: The project started in October 2022 in Shanghai and finished in May 2023, and sales started in China in August 2023.
Cursus Operationis: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patentes: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Membra Turmae: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Account Director: Xu Xuehua
Agnitiones Imaginum: Photographer: Zhu Jie