Yihe Dim Sum Munus Primarium: Formatio Involucri ab Ye Zhang

Opus Yihe Dim Sum Munus Primarium: Formatio Involucri a designatore Ye Zhang est victor maxime honoratus praemii praestigiosissimi 2024 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Involucri.

AesInvolucrum· 2024

Yihe Dim Sum Munus Primarium: Formatio Involucri

a Ye Zhang

Cliens: Beijing Jiaotong University

Victor praemii Praemium A' Design Award Aeneum in Categoria Involucrum

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Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Yihe Dim Sum Munus Primarium: Formatio Involucri

Textus Libri: Yihe Dim Sum est formatio involucri pro nota placentarum stilo Pekinensi confectarum, quae in Palatio Aestivo venduntur. Arca exterior 230 per 230 per 60 millimetra metitur et quattuor arculas minores, 110 per 110 per 45 millimetra, continet. Quattuor loca nota Palatii Aestivi depicta sunt ut quattuor sapores placentarum repraesentent. Imagines architecturam Sinicam traditionalem cum stilo artis popularis et elementis collationis e picturis traditionalibus sumptis coniungunt. Arca impressione UV, interstrato chartaceo, textu laterali aerato, et marginibus per formam excisis ad diuturnitatem praestandam utitur.

Agnitio

De Praemium A' Design Award Aeneum

Yihe Dim Sum Munus Primarium: Formatio Involucri victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Yihe Dim Sum Munus Primarium: Formatio Involucri rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Yihe Dim Sum Munus Primarium: Formatio Involucri necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: To showcase the essence of the Summer Palace, four of its most iconic sites have been selected to represent the four flavors of the packaging. The illustrations seamlessly blend traditional Chinese architecture with a pop art style, incorporating elements from traditional paintings in collage form. This approach creates a visually impactful impression, setting a new paradigm and trend in traditional Chinese pastry packaging that resonates aesthetically with the younger generation.
Dimensiones et Involucrum: Outer packaging: 230mm× 230mm× 60mm
Inner packaging: 110mm× 110mm× 45mm
Notulae: The Summer Palace, pop style, new Chinese style, oriental aesthetics, traditional renewal, packaging design, brand design.
Technologia Productionis: The outer packaging box of "The Summer Palace Pastry " adopts UV technology and contains four small boxes. The box uses a special paper interlayer and a sulfuric acid paper compartment, the side text adopts the bronzing printing process, and the edge adopts the die-cutting process to ensure the hardness, durability and aesthetics of the box.
Provocatio Designandi: The biggest challenge in the creative process is how to combine traditional architecture with pastry packaging in a modern style, how to increase the connection between traditional court pastries and young consumers, and at the same time enhance their attention and love for Traditional Chinese architectural culture.
Investigatio: Type: Packaging design
Goal: To design a pastry gift box with the traditional cultural characteristics and modern design style of the Summer Palace
Methods: Fieldwork, questionnaire survey, brand research, hand-drawing, design software Ps, Ai were used to create.
Result: The famous buildings of the Summer Palace and the elements in Chinese paintings were combined to create illustrations with national tide style and pop style, which were used as the main visual of pastry packaging, presenting a design with new Chinese and oriental aesthetics.
Results/Impact: At present, this series of products have been listed in the Summer Palace Scenic Area in Beijing, which has received extensive social attention and good social evaluation, injected new cultural innovation vitality into the Summer Palace Scenic Area, and provided new ideas, new paradigms and new trends for traditional Chinese pastry packaging.
Inspiratio: The Summer Palace has embraced the recent cultural trend of creative cuisine by introducing its Beijing-style pastry brand - YIHE DIM SUM. The brand aims to elevate the products' value and promote them through thoughtful design.
Anticipating 20 million visitors in 2024, the Summer Palace envisions YIHE DIM SUM as a medium through which consumers can not only savor the elegance of the palace pastries but also visually and spiritually connect with the rich cultural heritage they represent.
Duratio Operis: The project started in Beijing in March 2023, completed in Beijing in December 2023, and was listed in the Summer Palace Scenic Area in Beijing in January 2024.
Cursus Operationis: The product is sold simultaneously in the Summer Palace's offline gift shop and official website, and visitors can also buy it in the park when they visit the Summer Palace, and can be used as a souvenir for their own consumption and gifts for relatives and friends.
Patentes: This work is all original images not copyrighted.
Membra Turmae: Design Director:YeZhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:XiaoyiWang
Designer:XiaoyuanQin
Designer:YuzhengLei
Designer:YeLin
Designer:LeSun
Designer:XiaoYuZhou
Agnitiones Imaginum: This work is all original images not copyrighted.