Jiao Yu Gin Involucrum Lagoenae Iuniperini ab Laizhou Distillery

Opus Jiao Yu Gin Involucrum Lagoenae Iuniperini a designatore Laizhou Distillery est victor maxime honoratus praemii praestigiosissimi 2024 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Involucri.

ArgentumInvolucrum· 2024

Jiao Yu Gin Involucrum Lagoenae Iuniperini

a Laizhou Distillery

Cliens: Laizhou Distillery

Victor praemii Praemium A' Design Award Argenteum in Categoria Involucrum

39,327

Victor Praemii Verificatus

Verifica Statum Praemii pro #154181

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Jiao Yu Gin Involucrum Lagoenae Iuniperini

Jiao Yu Gin est involucri designatio pro iuniperino in Sichuan, Sinis, confecto creata. Lagoena vitrea caerulea corpus habet gracile et curvatum, cuius superficies anaglyphis textus bambusini ornatur. Haec anaglypha ad culturam textilis bambusini regionum Sichuan et Chongqing referunt. Superficies anaglypta prehensionem commodam et tactum stratis distinctum praebet. Pittacium ex charta bambusina biodegradabili informationem de producto dispositione clara coloribusque contrariis exhibet. Cortex quernus lagoenam obsignat et post singulas ministrationes eam rursus claudi sinit. Vitrum, pittacium et cortex reciclari possunt.

Agnitio

De Praemium A' Design Award Argenteum

Jiao Yu Gin Involucrum Lagoenae Iuniperini victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Jiao Yu Gin Involucrum Lagoenae Iuniperini opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Jiao Yu Gin Involucrum Lagoenae Iuniperini creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Laizhou Distillery in Qionglai, Sichuan Province, officially introduces its first gin brand and exclusively created packaging, Jiao Yu Gin. The packaging combines the bamboo weaving culture of Sichuan with local natural elements, aiming to entice the drinker into an enjoyable drinking journey while sensing the unique flavour of the Sichuan and Chongqing regions, thus making the brand a distinctive imprint in the wave of spirits localisation.
Dimensiones et Involucrum: product dimensions, 76 mm x 76 mm x 279 mm
Notulae: Dry Gin, Bashu Style, Bamboo Weaving Culture, Naturalism, Local Ingredients
Technologia Productionis: The traditional glass bottle, biodegradable bamboo paper label and oak cork.
Provocatio Designandi: The challenge was to create memorable packaging for local spirits that is also environmentally friendly. Therefore, the packaging innovatively incorporates the bamboo weaving culture of Sichuan, conveying the natural and pure concept of localised brewing. Meanwhile, the classic glass bottle, biodegradable bamboo paper label and natural oak cork can be recycled, commendably realising sustainable development and environmental protection.
Investigatio: The design team found that Gin, the number one spirit of the world, was marketed in a modern but limited and unmemorable manner of packaging; however, consumers prefer the package with unique local imprints. Therefore, the packaging of Jiao Yu innovatively combines local ingredients and traditional cultural elements to form a visual symbol with brand memory, opening up new market possibilities in the New Consumption Era.
Inspiratio: Inspired by the representative bamboo element of Sichuan and Chongqing, the azure blue bottle is a harmonious fusion of slim, soft lines and bamboo weaving reliefs, representing an elegant, graceful, but modest texture. As the liquid flows underneath the bottle reliefs, enhancing the beauty of each other, create a profound visual appeal through the meets and mixes of regional culture and gin flavours.
Duratio Operis: The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
Cursus Operationis: The slender and soft curved body of the bottle, combined with the bamboo shape reliefs on the surface, provides customers with a more comfortable holding experience and a more layered sense of touch. With good sealing performance, the oak cork is convenient for customers to drink the bottle several times. Moreover, the classic label is designed to increase the reading pleasure for customers through the rigorous layout of information and refreshing colour contrasts.
Membra Turmae: Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke, Rong Chen