Opus Smoothies Insignitio Cibaria a designatore Andromachi Kakava est victor maxime honoratus praemii praestigiosissimi 2024 Praemium A' Design Award Ferreum in Categoria Certaminis Designatio Involucri.
FerrumInvolucrum· 2024
Smoothies Insignitio Cibaria
Cliens: ABC Design Communication
Victor praemii Praemium A' Design Award Ferreum in Categoria Involucrum
Victor Praemii Verificatus
Verifica Statum Praemii pro #152745Designum
De Smoothies Insignitio Cibaria
In mundo perpetuo mobili tempore urgente, potiones Jean Paul Lab respondent cyclando in sex fasciculis hilaritatis et saporum magnificorum plenis. Cyclistae symbolum libertatis fiunt. Per omnes anni tempestates audacter atque insolite moventur, vias invenientes quae vitam suam voluptate replent, quemadmodum sapor in potionibus celatus. Tempus est dimittere et proficisci in mundum magicum saporum Jean Paul Lab, itinera voluptatis sequentes.
Agnitio
De Praemium A' Design Award Ferreum
Smoothies Insignitio Cibaria victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Smoothies Insignitio Cibaria creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Smoothies Insignitio Cibaria ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.
Post Designum
Fasciculus Nuntii
Merita, sodales gregis et singula technica a designatore praebita.
- Proprietates Singulares
- The placement of Jean Paul Lab Smoothies in prominent places in the catering and bar areas even if they are not directly related to the consumer become a creative vehicle so that Baristas displaying them during the summer season increase sales, readability, as well as the branded demand of Smoothies Jean Paul Lab.
- Dimensiones et Involucrum
- Label: Width 110mm x Height 160mm
- Notulae
- smoothies, jean paul lab, vintage, packaging
- Technologia Productionis
- The visual rendering of Smoothies Jean Paul Lab
conquered the catering and Bar experts by gaining Brand recognition, prominent placement as well as branded demand from consumers, changing the data as a wholesale product. - Provocatio Designandi
- The challenge and objective for the creation of six packs of Jean Paul Lab Smoothies was to win over the baristas with their appearance, to be placed prominently in the store area and to create branded consumer demand. Jean Paul Lab Smoothies are wholesale and their location is usually in places not visible to the consumer.
- Investigatio
- Jean Paul Lab wanting to present a product that is usually not visible in the windows of bars or cafes, put this consideration to ABC design looking for a proposal that would bring it out of obscurity and place the smoothies outside the hidden shelves of the premises focus.
The solution was a subversive image, different from other competing products, attractive to the viewer and accepted by all, with humor and an emotional approach.
Cyclists, they were chosen to be the ambassadors of the flavors of Jean Paul Lab smoothies.
Cyclists unconventional, from another era, carefree, designed as engravings that playfully enjoy life, demystifying today's fast-paced life by proposing delightful moments with the taste of unique Jean Paul Lab smoothies. - Inspiratio
- In order to achieve the goal, the packaging had to be designed based on an idea, so as to create an aesthetically appealing image.
The visual approach was based on the concept of the engraving with six different cyclists going to cool off and enjoy the six flavors of Jean Paul Lab Smoothies.
The figures - engravings - of men on bicycles amuse the viewer with their movement and aesthetics.
Common to the entire range are the stripes that create a visual play of movement with the different colors - Duratio Operis
- The project started in April 2020 in Athens and finished in July 2020 in Athens.
- Cursus Operationis
- The vintage aesthetic of the packaging is complemented by the logo with the font that refers to the style of the 30s.
- Membra Turmae
- George Ziakas
Costas Lakis
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