Pinna Olive Oils Titulus ab Giovanni Murgia

Opus Pinna Olive Oils Titulus a designatore Giovanni Murgia est victor maxime honoratus praemii praestigiosissimi 2023 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Involucri.

AesInvolucrum· 2023

Pinna Olive Oils Titulus

a Giovanni Murgia

Cliens: Fratelli Pinna

Victor praemii Praemium A' Design Award Aeneum in Categoria Involucrum

14,198

Victor Praemii Verificatus

Verifica Statum Praemii pro #150744

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Pinna Olive Oils Titulus

Intentio huius olei utriculorum minimam speciem habet et nitidam, quae sola praecipua discrepantia inter album lagunculam et electos colores elementorum in pittacio distinguitur. Propositum intendit creare consilium contemporarium, minimum et appellans ut visum Fratelli Pinnae transmitteret, statera inter valores innovationis cum pondere ad terram radicatus. Haec coniunctio inseparabilis importatur per metaphoram visualem inspiratam ab opere excogitatoris Sardi et artificis Eugenii Tavolarae.

Agnitio

De Praemium A' Design Award Aeneum

Pinna Olive Oils Titulus victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Pinna Olive Oils Titulus rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Pinna Olive Oils Titulus necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The design has a minimal and clean appearance, being only characterized by the high contrast between the white of the bottle and the selected colors of the elements on the label.
Dimensiones et Involucrum: Label: 88,65 mm x 56,40 mm x 176,00 mm
The label belongs to the "sleeve" type, therefore its surface completely covers that of the "Moresca" type bottle, specific for bottling products such as oil and vinegar.
Moresca type bottle: 88,65 mm x 56,40 mm x 176,00 mm
It has a square shape and a glass-green color.
Notulae: oil, label, Sardinia, Italy, Tavolara, craftsmanship, territory
Technologia Productionis: The bottle and label are a whole. This effect is due to the choice of the sleeve technology, which offers a wide design flexibility and high-quality prints that brings bright colors and sharp details.
Provocatio Designandi: The most challenging aspect of the work was rejuvenating the image of Fratelli Pinna without betraying the company's core values, such as attachment to the family and the land. The challenge involved bringing the history of this agricultural company into new products by dressing it in a contemporary dress, suitable for the new visual codes of the market. The project had to combine the values of contemporaneity and minimalism with those of a concrete and strongly identity-driven design.
Investigatio: The research of the works of the Sardinian designer Eugenio Tavolara was developed, particularly his approach to craftsmanship in relation to Sardinia identity. Several case studies from Tavolara's work were examined for their relevance to the values of the Fratelli Pinna brand. Illustrations were created depicting bucolic scenes of olive harvesting. The scenes, captured on the labels, are imagined as part of a single landscape, represented by a continuous line that extends from one label to the next. The bottles convey continuity and collectibility as a single set within the scene.
Inspiratio: Family, territory, innovation. These virtues characterize the Fratelli Pinna brand, based in the village of Ittiri. The design communicates those values by taking as inspiration the work of the Sardinian designer Eugenio Tavolara. His philosophy and production has been considered revolutionary in Sardinia, as he introduced significant innovations in Sardinian handicrafts, creating an unique and distinctive style that influenced many other subsequent artists and artisans.
Duratio Operis: The project started in Sassari in October 2022 and finished in Sassari in February 2023.
Cursus Operationis: The project aims to create a contemporary, minimal and appealing design to transmit the Fratelli Pinna's vision, a balance between the values of innovation with the importance of being rooted to the land. This inseparable combination is conveyed through the visual metaphor inspired by the work of the Sardinian designer Eugenio Tavolara.
Membra Turmae: Art direction: Giovanni Murgia
Graphic Design: Viola Orgiano
3D: Max Turrini
Agnitiones Imaginum: Image #1: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #2: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #3: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #4: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #5: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Video credits: 3D Artist Max Turrini - 2023