Chilled Milk Lobortis ab Kazuo Fukushima and Haruka Takeuchi

Opus Chilled Milk Lobortis a designatore Kazuo Fukushima and Haruka Takeuchi est victor maxime honoratus praemii praestigiosissimi 2023 Praemium A' Design Award Ferreum in Categoria Certaminis Designatio Involucri.

FerrumInvolucrum· 2023

Chilled Milk Lobortis

a Kazuo Fukushima and Haruka Takeuchi

Cliens: Meiji China Investment Co.,Ltd.

Victor praemii Praemium A' Design Award Ferreum in Categoria Involucrum

17,340

Victor Praemii Verificatus

Verifica Statum Praemii pro #150429

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Chilled Milk Lobortis

Lac dulce sapidum nonnisi a vaccis excitatis in bono ambitu praeberi potest. Vaccae et liberae sunt accessus ad cibaria mixta bene temperata nutrimenta continent. Inspiratio est princeps qualitas vaccae huius uber. Qualitas princeps auro color typographica exprimitur, et exempla manu exarata sapidum naturae exprimunt. Praeterea herba in ore bovis exprimit fetum. Vacca aurea signum huius facti figura est. Et ad mercatum Sinense idoneus est.

Agnitio

De Praemium A' Design Award Ferreum

Chilled Milk Lobortis victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Chilled Milk Lobortis creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Chilled Milk Lobortis ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Meiji Investment select the world high level farm and raw milk strictly. Dairy cows are comfortably raised in free range cowsheds. In order to prevent the cows from summer heat, heatstroke prevention measures such as electric fans are implemented. Cows are free to access to mixed rations contain well balanced nutrients. So, they can provide reliable, safe and high quality fresh milk. This is a project to express these carefully raised dairy cows in the design. And it is suitable for the Chinese market situation.
Dimensiones et Involucrum: 950ml: Width 70mm x Depth 70mm x Height 232mm
450ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 70mm x Depth 70mm x Height 87mm
Carton material: recyclable paper
Cap material: recyclable plastic
Notulae: China, Chilled Milk, Logo, Japan, Cow, Low fat, Fat free, Milk crown
Technologia Productionis: Method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL (Extended Shelf Life) during the manufacturing process.
Provocatio Designandi: The creative challenge is that consumers could intuitively understand as fresh milk. And designed for a tasty and high quality. Iconized milk crown to express good taste. An original logo is created to express high grade. In addition, three types of taste are classified in three colors for easy understanding. This is a design format that can correspond to 3 sizes and 3 tastes.
Investigatio: Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of consumer in the market.
Packaging design analysis of the Japanese market.
Inspiratio: Inspired by the high quality cows. Tasty fresh milk can only be provided by cows raised in good breeding environment, so this design focused on that cows. The high quality is expressed in gold color printing, and the hand drawn illustrations express the tasty of nature. In addition, the grass in the mouth of the cow expresses the good breeding environment. The gold cow mark is placed in the center of the carton, making it stand out on the sales floor. This mark is a symbol of this product.
Duratio Operis: The project started in January 2022 in Shanghai and finished in August 2022, and sales started in China in October 2023.
Cursus Operationis: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patentes: Copyrights belong to Meiji China Investment Co.,Ltd. 2022.
Membra Turmae: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Illustrator: Mai Senoo
Account Director: Xu Xuehua
Agnitiones Imaginum: Photographer: Zhu Jie