Odea Oeconomicis Holistic App ab Odeabank A.S

Opus Odea Oeconomicis Holistic App a designatore Odeabank A.S est victor maxime honoratus praemii praestigiosissimi 2023 Praemium A' Design Award Aeneum in Categoria Certaminis Mobilis.

AesMobilis· 2023

Odea Oeconomicis Holistic App

a Odeabank A.S

Cliens: Odea Bank A.S

Victor praemii Praemium A' Design Award Aeneum in Categoria Mobilis

25,425

Victor Praemii Verificatus

Verifica Statum Praemii pro #150019

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Odea Oeconomicis Holistic App

Odea est super-app quae instrumentum oeconomicum comprehendens pro clientibus Odeabank operabitur. Est solutio obsidionis holticae in foro Turcico. Visio societatis esse & quot;phygitales & quot; ripae Turciae. Odea ' consilium permittit clientibus ut omnes fructus oeconomicos et trutinas in aspectu videant, utenti sensum claritatis et accessus ad necessarias informationes faciles praebens. Odea praebet aditum ad res oeconomicas, quae incrementum negotii sustinent et adoptionem canalis digitalis pellunt.

Agnitio

De Praemium A' Design Award Aeneum

Odea Oeconomicis Holistic App victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Odea Oeconomicis Holistic App rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Odea Oeconomicis Holistic App necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Odea is a super app that will work as a comprehensive financial tool for Odeabank clients. It is the first holistic investment solution in the Turkish market. The vision of the company is to be the leading phygital bank of Turkey. The design of Odea allows clients to see all the financial products and balances at a glance, giving a sense of clarity to the user and keeping every important information at an easy reach.
Dimensiones et Involucrum: Designed with an atomic approach, the design is scalable, easily expandable to additional breakpoints and ready to be detailed and handed over to development.
Notulae: Mobile Banking, Internet Banking, Finance, Investment, Responsive Design, Omnichannel, User Experience Design, Visual Design
Technologia Productionis: The project is available for mobiles, tablets and desktops.
Design Tools: Figma, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Rive, Miro.
Development Tools: React, React Native, TypeScript, NestJS, GraphQL, .Net 6 SDK, NodeJS, Redis, RabbitMQ
Provocatio Designandi: There's a lack of trust in the finance sector that prevents up-and-coming investors to take the risk and get out of their comfort zones. The amount of information and investment opportunities is intimidating to traditional investors and overwhelming to the point of discouraging them from taking part in the fintech world. People want to feel important and appreciated, and they're searching for guidance because they feel lost in the endless stream of data and financial advice.
Investigatio: Stakeholder interviews were held with company employees from different departments and members of the Board. The old Odeabank mobile app, the third-party integrated platforms, and the concept prototypes are assessed. Also, different benchmarks in the financial services were evaluated both globally and locally. Workshops and ideation sessions were made with different departments. 6 usability tests, 2 research, 1 A/B test, 1 survey and one to one interviews with 50 customers were conducted.
Inspiratio: Odea offers a bespoke approach toward product innovation that drives business growth and increases the adoption of the digital channel. Having a premium digital experience will help find new customers while improving the current digital penetration. We're creating the first holistic investment solution in the Turkish market that pushes the user experience to global market standards while promoting user-centric methods and user experience.
Duratio Operis: The project started in September 2021 in Istanbul and will be released in March 2023 in Istanbul.
Cursus Operationis: The homepage is the entry point of the experience, aggregating all the most urgent actions and every insight regarding the financial situation of the user. In investment tab, the user can see the recent activities on their portfolios, easily deep dive on details but keeping an overview of the overall financial situation. In banking tab, the user has access to all the daily banking functionalities and products, but is also able to personalise the page to display the most important actions on top of it.
Patentes: Copyrights belong to Odeabank A.S, 2023
Membra Turmae: Odeabank CX Design Team
Agnitiones Imaginum: Image #1: Creator Odeabank CX & Design Team, 2023
Image #2: Creator Odeabank CX & Design Team, 2023
Image #3: Creator Odeabank CX & Design Team, 2023
Image #4: Creator Odeabank CX & Design Team, 2023
Image #5: Creator Odeabank CX & Design Team, 2023
Video Credits: Creator Hatice Anil Serim, 2023