Ride on the Right Track Munus Socialis Communicationis ab Tai Yuan Chiou and Chien Chun Feng

Opus Ride on the Right Track Munus Socialis Communicationis a designatore Tai Yuan Chiou and Chien Chun Feng est victor maxime honoratus praemii praestigiosissimi 2023 Praemium A' Design Award Aeneum in Categoria Certaminis Publicitas.

AesPublicitas· 2023

Ride on the Right Track Munus Socialis Communicationis

a Tai Yuan Chiou and Chien Chun Feng

Cliens: Momentum Bikes

Victor praemii Praemium A' Design Award Aeneum in Categoria Publicitas

34,302

Victor Praemii Verificatus

Verifica Statum Praemii pro #149139

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Ride on the Right Track Munus Socialis Communicationis

Iter in Via Recta Percurre est munus socialis communicationis pro nota birotarum creatum ad consuetudines cotidianas sustinendas provehendas. Hoc munus imaginibus organicis, colore viridi, imaginibus a plantis inspiratis et nuntiis amicis utitur ut sustentabilitas facilior fiat ad intellegendum. Contentus continet res iucundas infographicas, bullas fabularum pro Instagram et Facebook, eventum transmissionis vivae, et filtrum socialis communicationis. Modi transportationis viridiores et agricultura urbana per actiones parvas ac simplices commendantur. Finis est effectus communis ex electionibus cotidianis aedificatus.

Agnitio

De Praemium A' Design Award Aeneum

Ride on the Right Track Munus Socialis Communicationis victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Ride on the Right Track Munus Socialis Communicationis rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Ride on the Right Track Munus Socialis Communicationis necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Momentum is committed to empowering consumers to contribute to sustainability through education and practical tools. We aim to create a collective impact on the world by encouraging small actions that compound over time. Momentum uses organic shapes, green elements, and friendly messaging in its design and communication to make sustainability accessible and inviting. Building a more sustainable future, one pedal at a time.
Dimensiones et Involucrum: To engage our younger target audience, we have devised a multi-faceted campaign that includes infographic fun facts, Instagram/Facebook story stickers, a live stream event, and a filter to promote environmentally conscious actions.
Notulae: Social Media Campaign, Illustration Design, Eco-friendly, Green
Technologia Productionis: To capture the warm and inviting essence of spring and Earth Day, we have incorporated plant-inspired imagery and a green color palette into our design. We have opted for organic illustrations, friendly infographics, relatable storytelling, and attractive call-to-actions as our primary visual elements. These illustrations make the design more approachable and eye-catching and align with our environmentally friendly ethos.
Provocatio Designandi: We conducted A/B testing and found that graphics and illustrations led to a better response than scenario photos. We designed interactive and creative content that utilizes these elements to stimulate positive consumer engagement. The main visual elements of the campaign were activated across multiple social media formats, maintaining a user-friendly approach.
Investigatio: We conducted extensive research to understand our audience and promote eco-friendly practices effectively. We developed a comprehensive understanding of the market by analyzing macro-trends, micro-trends, competitor outlooks, and consumer trends. We have also conducted several interviews and UX fieldwork to understand user insight. Our campaign content resonated with consumers by approaching sustainability in a more accessible and fun way.
Inspiratio: After the pandemic, governments and corporations pledge to create a greener future as the world becomes more conscious of our impact on the planet. Momentum strives to make sustainability more accessible to its consumers, starting with small, simple steps toward an eco-friendly mindset. By changing the perceptions of how people live and sharing in their communities their environmental efforts, we can make a collective impact. When we let nature guide us, we are on the Right Track.
Duratio Operis: The project started in April and ended in May 2022 in North America and Europe.
Cursus Operationis: Our campaign promoted green lifestyles through habit-building and daily actions. We partnered with Brooklyn Grange and hosted social media events promoting greener transportation methods and urban farming. We also created an Instagram/Facebook filter to encourage green actions. Our multi-faceted approach engaged everyone who wanted to participate on various platforms and inspired positive behavior change toward a sustainable future.
Patentes: Copyrights belong to Momentum Bike, 2023.
Membra Turmae: CEO: Silvia Yu
Creative Director: Chris Chung
Senior Account Manager: Anew Yu Hsin Lin
Senior Strategists: Marco Negri, Lucas Willery
Senior Designers: Tai Yuan Chiou, Chien Chun Feng
Agnitiones Imaginum: Image Credits:
Primary Image: Model - Jared Chiou
Optional image 1: Model - Tina Feng, Jared Chiou, Stacey Yu
Optional image 2: Model - Stacey Yu
Optional image 3: Model - Jared Chiou
Optional image 4: Model - Tina Feng
Client: Giant Manufacturing Co. Ltd.
Agency: RedPeak