Plant Professor Munus Praecipuum: Involucrum Cibi ab Hangzhou Chancemate Tech Corp.

Opus Plant Professor Munus Praecipuum: Involucrum Cibi a designatore Hangzhou Chancemate Tech Corp. est victor maxime honoratus praemii praestigiosissimi 2023 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Involucri.

AesInvolucrum· 2023

Plant Professor Munus Praecipuum: Involucrum Cibi

a Hangzhou Chancemate Tech Corp.

Cliens: Shanghai Jiashang Information Technology Co., LTD

Victor praemii Praemium A' Design Award Aeneum in Categoria Involucrum

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Victor Praemii Verificatus

Verifica Statum Praemii pro #149013

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Plant Professor Munus Praecipuum: Involucrum Cibi

Textus Libri: Plant Professor est series involucrorum pro nota cibi ex plantis confecti, iuvenes incolas urbanos in Sina spectans. Haec varietas continet iaotias leves, gelatinam et potionem coffeae. Stilus visualis planus seriem coniungit et notitias de ingredientibus et caloriis in unum systema cognitionis combinat. Formae figuratae et graphica abstracta ordine data opera laxo disponuntur, ut animus tranquillus efficiatur. Tesserae in fronte notam, opus ipsum, et proportionem ingredientium ostendunt. Arculae compactae ex charta recyclabili cum materiis impressoriis naturae amicis factae sunt, et in sacculum facile conveniunt.

Agnitio

De Praemium A' Design Award Aeneum

Plant Professor Munus Praecipuum: Involucrum Cibi victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Plant Professor Munus Praecipuum: Involucrum Cibi rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Plant Professor Munus Praecipuum: Involucrum Cibi necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Plant professor is a plant based food brand aimed at young urban users in China. Made of plant base, the series of food packages includes light dumplings, jelly and coffee. The design is based on a flat visual style, integrating product ingredients, calories and other elements to create a unified visual identification symbol. Deliberately disorderly arrangement presents a sense of freedom and casualness, attracting the target users.
Dimensiones et Involucrum: Dumplings: 230*41*61mm
Jelly: 124*80*24mm
Coffee: 155*100*15mm
Notulae: Food packaging, plant based food, serialized packaging, fashion packaging, Young generation
Technologia Productionis: Recyclable paper, environmentally friendly printing materials
Provocatio Designandi: The challenge in the design process was to emphasize the youth factor and highlight the low calorie feature. Therefore, the packaging design uses visual elements including figurative patterns, abstract graphics, and arrows representing calorie drops. Abstract graphics and figurative graphics are interleaved, showing a sense of freedom and casualness, creating a relaxed and pleasant atmosphere, attracting the resonance of target customers.
Investigatio: The design team did a lot of research on the current light food. Common light food packaging uses the modern design techniques, highlighting the rational, professional and rigorous characteristics of products. The packaging design of Plant Professor is closer to the snack property. In addition to the preservation of modern vision, it adds the charm of products with more relaxed and comfortable elements.
Inspiratio: Based on vegetable protein, this range of food is designed to appeal to young urban women who care about fashion, healthy eating and freshness. Therefore, the design goal of the serialized packaging is to establish a unique visual identity system, which can convey a relaxed and healthy lifestyle to consumers and attract the target users to purchase.
Duratio Operis: The project was designed and developed in Shanghai, China in February 2022 and will be launched in China in August 2023.
Cursus Operationis: The product label, brand identity, and ingredient ratio are displayed on the front of the product in the form of labels, so that users can quickly obtain relevant information. In addition, the alternating arrangement of food photos and graphics provides a balance between appetite and fashion. And the compact packaging is convenient for users to carry in the carry on bag, covering business trips, travel, picnic and other common life scenes of modern urban users.
Membra Turmae: Jin Xie