Haokan City Provocatio Creationis Videorum ab Baidu Online Network Technology Beijing

Opus Haokan City Provocatio Creationis Videorum a designatore Baidu Online Network Technology Beijing est victor maxime honoratus praemii praestigiosissimi 2023 Praemium A' Design Award Aeneum in Categoria Certaminis Publicitas.

AesPublicitas· 2023

Haokan City Provocatio Creationis Videorum

a Baidu Online Network Technology Beijing

Cliens: Baidu Online Network Technology. Beijing

Victor praemii Praemium A' Design Award Aeneum in Categoria Publicitas

32,985

Victor Praemii Verificatus

Verifica Statum Praemii pro #146901

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Haokan City Provocatio Creationis Videorum

Haokan City provocatio creationis videorum est, quae notas urbium in rete et extra rete promovet. Provocatio culturam localem, peregrinationem, vestium modum et novam technologiam coniungit, ut icon proprium cuique urbi creet. Structurae traditionales, vestimenta et artificiorum particulae, cum nodis Sinensibus, fimbriis, texturis et acupicturis, per simulationem tridimensionalem et imagines mobiles ostenduntur. Persona quaedam, Dongfang Chen nomine, iuvenes creatores dirigit. Brevia video et eventus extra rete homines invitant, ut culturam cuiusque urbis notent et communicent.

Agnitio

De Praemium A' Design Award Aeneum

Haokan City Provocatio Creationis Videorum victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Haokan City Provocatio Creationis Videorum rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Haokan City Provocatio Creationis Videorum necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: HAOKAN CITY is an online and offline video creation activity focusing on city brands.
Applying modern technology and innovative expression, the team combines city humanistic characteristics, local cultural tourism, fashion and new technology and other elements to create a customized icon for the city. Through 3D display, it inspires the young group to record, communicate and spread the unique culture of each city through short video, promoting the integration of traditional art and modern life.
Notulae: Video activity, City brand and element, Cultural export IP, Virtual IP and digital technology, Coordinated development between online and offline
Technologia Productionis: With the understanding of traditional architecture, costume and culture, designers transform creatives into identifiers, visuals, images, short films and redefine brand images through dynamic propaganda, 3D display, metaverse and other new digital technologies to make traditional culture visible, audible and perceptible. It is worth mentioning that traditional Chinese knot buttons, piping, weaving, embroidery and others are fully displayed in the outfit of Dongfang Chen by 3D simulation.
Provocatio Designandi: Symbolizing the city, the project is important in linking culture and human, creates a strong intellectual and cultural output IP of HAOKAN CITY. By constructing cultural themes and establishing celebrations, it promotes spreading traditional culture from both online and offline levels, break cultural barriers, promote the urban cultural digital upgrade, and create HAOKAN Video of New Creation Ecosystem with firm cultural confidence, reviving the charm of traditional culture in modern times.
Investigatio: With the change of human concepts and the promotion of Internet technology, the cultural identity rooted in the hearts of people begins to be awakened, and the cultural landscape of the city is presented to young users through high quality videos, which revitalizes regional city content.
Inspiratio: The activity aims to create a video creation and communication platform that gathers materials and inspiration from architectural art, humanistic history, technological development and other fields, connect traditional culture and young creators, and enhance their cultural identity and innovative inheritance.
Focusing on the young group, it creates a personalized IP image Dongfang Chen with the character of exploring the unknown, full of curiosity and chasing trends.
Duratio Operis: Designed and developed in Beijing in February 2022 and landed in Shenzhen, China in July 2022.
Cursus Operationis: Online, Relying on the advantages of short video platform, encourage old artists to go out and bring ancient skills and folk art into the vision of more people, and attract young creativity to record the unique traditional city culture with innovative expression techniques.
Offline, Hold various grand activities, and cooperate with political tourism, cultural tourism, fast consumer goods and other industries in innovative and interactive ways to expand the application of industry scenarios.