Opus Golden Cat Cervisiam a designatore Jin Zhang est victor maxime honoratus praemii praestigiosissimi 2023 Praemium A' Design Award Ferreum in Categoria Certaminis Designatio Involucri.

FerrumInvolucrum· 2023

Golden Cat Cervisiam

a Jin Zhang

Cliens: InBev jinlongquan beer (Hubei) Co., Ltd

Victor praemii Praemium A' Design Award Ferreum in Categoria Involucrum

13,680

Victor Praemii Verificatus

Verifica Statum Praemii pro #146768

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Golden Cat Cervisiam

Hoc est cerevisia ad consummationem noctis. Excogitator elegit felem, quae consumerent ut plurimum ac imaginem principalem ad designandum, ut cerevisia cito connexionem motus cum consumerent constituere potest dum intimitatem auget. Eodem tempore, cattus, qui noctes delectatur, valde convenit cum tempore consumptionis (nocturnis consumptionis) positionis huius vini. Tandem, excogitator etiam classicis Europaeis ad ornamentum usus est, totum pittacium cerevisiae plenum deliciis dedit.

Agnitio

De Praemium A' Design Award Ferreum

Golden Cat Cervisiam victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Golden Cat Cervisiam creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Golden Cat Cervisiam ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: This is a beer for night consumption. The designer uses the image of "cat" as the main body for packaging design, which not only conforms to the time orientation of night onsumption, but also brings a sense of intimacy to people, enabling this product to quickly establish a connection with consumers. At the same time, classical European patterns are used for decoration, making the overall design more refined.
Dimensiones et Involucrum: Width 58mm x Depth 58mm x Height 188mm
Notulae: Jinlongquan Beer , Golden Cat Beer, Wuhan Sanbu Brand Design, Beer Packaging Design, Zhang Jin
Technologia Productionis: Glass bottle sticker
Provocatio Designandi: The challenge of this beer packaging design is to balance the size relationship between the main image of "cat" and the product name and brand name, so that people can not only look friendly at a glance, but also clearly see the brand and product name. At the same time, "cat" also needs to have a lot of details, and the entire label needs to have a sense of quality, which is presented on the label which is not too large.
Investigatio: The competition in the beer market is very fierce. Simply emphasizing the beer quality is not enough to impress consumers. At this time, designers need to think more from the emotional level. How to make consumers feel friendly and quickly establish emotional connection with consumers is the most important. Therefore, based on this product consumed at night, The designer selected the "cat" that is kind and active at night as the main image for creation.
Inspiratio: This beer is exclusively for night drinking. The most active time of "cat" is in the evening, which is very consistent with the consumption scene time of the product; At the same time, more and more people keep cats, and take "cats" as emotional sustenance partners. "cats" can make people feel cordial. Thinking from the above two aspects, the designer used the image of "cat" as the main image to design.
Duratio Operis: The project will be started in Wuhan, China in October 2022, completed in Wuhan, China in December 2022, and sold in Hubei, China in January 2023.
Cursus Operationis: Nowadays, people's living standards are increasing, but they are becoming more and more lonely. More and more people start to keep cats and take "cats" as their emotional sustenance partners. This beer uses "cats" as its main image to create, which can quickly establish emotional connection with people and make products quickly enter people's hearts.