Liang Bai Kai Fasciatura Aquae Potabilis ab Tiger Pan

Opus Liang Bai Kai Fasciatura Aquae Potabilis a designatore Tiger Pan est victor maxime honoratus praemii praestigiosissimi 2023 Praemium A' Design Award Platinum in Categoria Certaminis Designatio Involucri.

PlatinumInvolucrum· 2023

Liang Bai Kai Fasciatura Aquae Potabilis

a Tiger Pan

Cliens: Jinmailang Beverage Co., Ltd

Victor praemii Praemium A' Design Award Platinum in Categoria Involucrum

415,218

Victor Praemii Verificatus

Verifica Statum Praemii pro #145406

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Liang Bai Kai Fasciatura Aquae Potabilis

Liang Bai Kai est lagoena vitrea ad aquam coctam refrigeratamque potandam designata. Nomen significat aquam coctam quae refrixit, potionem in Sinis iamdiu communem. Lagoena nullam pittacium gerit. Pro eo, opus artis e pictura dynastiae Song, Scaena Ripensis e Tsingming, denuo pingitur et vitro per impressionem calore translatam applicatur. Imago in duodecim lagoenas dividitur, quae duodecim horas traditas repraesentant. Superficies vitrea nitorem texturamque addit. Quaeque lagoena altitudine trecentorum tredecim millimetrorum et diametro septuaginta sex cum dimidio millimetrorum est.

Agnitio

De Praemium A' Design Award Platinum

Liang Bai Kai Fasciatura Aquae Potabilis victor est Praemii A' Design Award Platinum, honoris amplissimi formis vere eximiis, elegantibus et magnificis dati. Victores Platini miracula creationis sunt, testimonia finium ingenii inventivi, et industriam inaequabilem auctorum suorum ostendunt. Exspectatur has formas opera celeberrima fore, quae aetatis venustatem definiant, ad societatis salutem conferant et fines artis, scientiae, formandi et technologiae promoveant. Liang Bai Kai Fasciatura Aquae Potabilis excellentiam transcendentem exhibet et utilibus proprietatibus mundum meliorem reddit. Liang Bai Kai Fasciatura Aquae Potabilis opus est Praemio A' Design Award Platino victum, quod cupiditates excitat, animos incitat, delectat et magnum gaudium creat.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The main function of the bottle is to contain cool-down boiled water, meaning Liang Bai Kai. What comes next is the label-less bottle contains and shares with the consumers a very important part of ancient Chinese art. Chinese is the only ethnic who drink hot water when it is cool down in their daily life. And the habit can be traced back in 7BC.
Dimensiones et Involucrum: height 313mm x diameter 76.5mm
Notulae: water, Chinese water, bottle, package, label-less
Technologia Productionis: The glass material will differentiate the wine from its competitive brands, who are normally packed in plastic. Bottled in glass, the gloss and texture is upgraded on the surface.
Provocatio Designandi: Regarding the artwork, the original version is vague so we rearrange the layout and paint it all again, which is separated by the 12 bottles, representing 12 earthly branches hours. As for the technique to realize the drawings, 4 different kinds of crafts are tried out and we succeeded in heat transfer printing.
Investigatio: To drink cool-down boiled water is an inherited habit from the ancient time. The new packaging design is bring the heritage to the modern life of Chinese along with a different perspective to appreciate traditional arts.
Inspiratio: The inspiration is from the national treasury artwork of Riverside Scene from Tsingming made in Song dynasty over 1000 years ago. It is the only piece among the famous ten that illustrates the life of ordinary people' s life instead of that of the nobles. So the painting is echoing with the product of Liang Bai Kai so well that it is repainted and carved on the bottles.
Duratio Operis: The project lasts 5 months, designed in Shenzhen.
Cursus Operationis: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Liang Bai Kai needs to be presented to consumers in a contemporary aesthetic.
Membra Turmae: Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Illustrator: Ping Yi
3D Renderer: Yuling Zhu
Video Editing: Chao Ma
Project Manager: Hua You
Agnitiones Imaginum: Tiger Pan