Opus Heralbony Involucrum a designatore Atsushi Morita est victor maxime honoratus praemii praestigiosissimi 2023 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Involucri.

ArgentumInvolucrum· 2023

Heralbony Involucrum

a Atsushi Morita

Cliens: Paper Parade Inc.

Victor praemii Praemium A' Design Award Argenteum in Categoria Involucrum

31,487

Victor Praemii Verificatus

Verifica Statum Praemii pro #145156

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Heralbony Involucrum

Heralbony est series involucrorum creata pro nota artis vitaeque quae opera artificum impedimentis affectorum ad vestimenta ornatumque interiorem adhibet. Charta caerulea una, ex plus quam novem milibus generum chartarum electa, in omnibus involucris atque instrumentis notae quae emptores tangunt adhibetur. Caeruleus color est color symbolicus Diei Mundialis Autismi. Charta electa crassa est et texturam artificiosam habet. Sola impressio bracteata adhibetur, uno loco et una magnitudine, quo gradus probationis colorum removetur et sumptus parvi tenentur. Series capsulas mercium, capsulas donorum et saccos emptionum complectitur.

Agnitio

De Praemium A' Design Award Argenteum

Heralbony Involucrum victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Heralbony Involucrum opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Heralbony Involucrum creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: This package was created as part of the branding of Heralbony, an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
In order to unify the brand's style, a paper-derived branding method, named "brand paper," was implemented in which packaging and other branding tools that customers come into contact with are developed using a single type of paper.
Blue, the symbolic color of World Autism Day, was chosen as the brand color to symbolize Heralbony.
Dimensiones et Involucrum: Tie package:W100mm x D375mm x Height 20mm/Coin purse package:W110mm x D80mm x H35mm/Long wallet package:W190mm x D110cm x H30mm/Watch package:W100mm x D100mm x H85mm/Handkerchief package:W140mm x D2mm x H260mm/Gift box:W160mm x D280mm x H30mm/Shopping bag:W200cm x D80mm x H300mm
Notulae: Package, Shopping bag, Gift box, Promotional tools, Packaging design, Branding design
Technologia Productionis: Magellan Blue, which gives a sense of elegance, was selected as the brand paper from Biotope GA-FS, which has a paper thickness and craft-like texture that can be deployed on packages and shopping bags.
The brand style was unified by using only foil stamping for the packaging and promotional tools.
The foil-stamped logo mark was designed with a horse motif, and the logotype was designed in an original font whose skeleton was extracted from the characters in the diary book of his autistic brother.
Provocatio Designandi: Since Heralbony is a social start-up and it is difficult to allocate a budget for packaging, we set up a regulation of one-point foil stamping of the same size on a single type of brand paper.
By only using foil stamping for the packaging and promotional tools, the high quality feel of the paper and foil was preserved, while eliminating the color proofing process in the printing process, thereby cutting unnecessary costs.
This also contributed greatly to the unification of the brand's style.
Investigatio: SMEs have not been able to achieve satisfactory branding due to budget constraints.
They focused on the quality control of Japanese paper trading companies and developed a method of using one type of paper for all branding materials. This approach has enabled us to create a consistent style while greatly reducing the cost of color proofing and enabling branding at a lower price point.
They have created an environment where small businesses can take on the challenge of high-quality branding.
Inspiratio: Heralbony is an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
The founder of Heralbony, whose brother is autistic, launched the art-life brand so that his autistic brother and his family could interact with society with their hearts open.
Therefore, the brand color was decided to be "Biotope GA-FS Magellan Blue" from among more than 9,000 types of paper, based on the theme of blue, which is also the symbolic color of World Autism Day.
Duratio Operis: This project first began in December 2019, and was completed in October 2022, and is being implemented in packaging and other branding tools which are sold at the department stores all over Japan.
Cursus Operationis: The package contains the products sold by Heralbony. Other items include gift boxes, shopping bags and promotional tools.
Agnitiones Imaginum: Photographer Yusuke Tsuchida, 2019 to 2022.