Jinlongquan Beer Donum Archa ab Jin Zhang

Opus Jinlongquan Beer Donum Archa a designatore Jin Zhang est victor maxime honoratus praemii praestigiosissimi 2023 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Involucri.

AesInvolucrum· 2023

Jinlongquan Beer Donum Archa

a Jin Zhang

Cliens: InBev jinlongquan beer (Hubei) Co., Ltd

Victor praemii Praemium A' Design Award Aeneum in Categoria Involucrum

18,068

Victor Praemii Verificatus

Verifica Statum Praemii pro #144964

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Jinlongquan Beer Donum Archa

Arca hoc donum in commentariis gratiosis in 1980s utitur ut prototypum creationis, quod multos homines, inclusos iuvenes, memoriam commonefaciet et bonam affectionum commercium consequatur. Excogitatoris usus est capsula cardboard limae ad designandum, quae practica, ambitu-amica et sumptus salutaris est. Eodem tempore, solerter tria foramina circum foramina in fronte doni capsulae aperuit, quae intuitive videre varias species dolorum productorum intus, assequendo tres-circuitum motus consilium, tutelam et functionem environmental.

Agnitio

De Praemium A' Design Award Aeneum

Jinlongquan Beer Donum Archa victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Jinlongquan Beer Donum Archa rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Jinlongquan Beer Donum Archa necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Jinlongquan Beer has a history of more than 40 years in China. It has been liked by people since 1977. This gift box is designed to give back consumers' love for Jinlongquan for so many years. Therefore, it uses the most popular tape recorder model in the 1980s as the creation prototype. With this image, it creates a silent classic sound to convey the brand's position in consumers' hearts, and convey the idea that beer brings unlimited fun to people.
Dimensiones et Involucrum: Width 370mm x Depth 70mm x Height 310mm
Notulae: Jinlongquan Beer, Gift Box, Jin Zhang, Wuhan SANBU, Packing Design, China
Technologia Productionis: Although this is a gift box, in order to avoid excessive packaging, the designer only used corrugated boxes to achieve this, which is practical and environmentally friendly and saves the brand money. At the same time, taking advantage of the modeling characteristics of the tape recorder, three circular holes were opened on the basis of not damaging the integrity, so that consumers can clearly see several different types of beer products in the gift box from the outside, achieving the dual protection of brand culture and function.
Provocatio Designandi: The biggest challenge of this gift box is to control the production cost, but the designer perfectly solved it through creative modeling, and the corrugated box is also very environmentally friendly. Another challenge lies in the internal fixed structure. The designer gave up the simple but not environmentally friendly foam and solved it by blocking the product through the opening of the carton, so that the whole gift box can reach the most environmentally friendly state.
Investigatio: When doing this design, the designer started to study the brand development process and found out several important nodes of the brand development. He used the most popular recorder in the brand's initial years as the creation prototype, which not only demonstrated the long history of the brand, but also had emotional interaction with consumers. He also used the important year of the brand on the FM number of the recorder, and used this natural way to integrate the brand into the design.
Inspiratio: The inspiration for this design comes from the starting year of the brand. The 1980s was a very interesting time. At that time, the most popular way for young people was to carry a recorder, dance and sing in bell bottoms, and be very happy. This is exactly the pleasant feeling that beer can bring to people. From the physical and spiritual aspects of the brand, it is very consistent.
Duratio Operis: The project will start in Wuhan, China in June 2022, be completed in Wuhan, China in July 2022, and be exhibited in Hubei, China in September 2022.
Cursus Operationis: This gift box uses the most popular recorder in the 1980s as the creation prototype, which will remind many people of their memories. In the current trend of retro, many young people also like this retro design, so it can cover a very wide range of consumers' ages. Emotional interaction is the interaction that can bring consumers the greatest memory point, and will bring better brand goodwill to the brand.
Patentes: The intellectual property/patents/copyrights belongs to InBev Jinlongquan Beer