Bethru Munus Primarium: Involucrum Producti Mundatorii ab Izabela Jurczyk

Opus Bethru Munus Primarium: Involucrum Producti Mundatorii a designatore Izabela Jurczyk est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Ferreum in Categoria Certaminis Designatio Involucri.

FerrumInvolucrum· 2022

Bethru Munus Primarium: Involucrum Producti Mundatorii

a Izabela Jurczyk

Cliens: Bethru

Victor praemii Praemium A' Design Award Ferreum in Categoria Involucrum

14,126

Victor Praemii Verificatus

Verifica Statum Praemii pro #140558

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Bethru Munus Primarium: Involucrum Producti Mundatorii

Textus Libri: Bethru est consilium involucri pro serie mundatoria domestica quae in tabellis solidis et lagoena aspersoria reutibili fundatur. Tabellae ex nonaginta tribus centesimis partibus ex rebus naturalibus factae sunt et veganae sunt, sine crudelitate animalium et sine microplasticis. Quaeque tabella in aqua e fonte dissolvitur et trecenta milliliter liquoris mundatorii efficit. Lagoena aspersoria semel emitur et saepius reutitur, quod purgamenta plastica minuit. Tabellae papyro involvuntur et cistae ex papyro recyclabili factae sunt. Colores et formae involucri ex natura ducuntur.

Agnitio

De Praemium A' Design Award Ferreum

Bethru Munus Primarium: Involucrum Producti Mundatorii victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Bethru Munus Primarium: Involucrum Producti Mundatorii creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Bethru Munus Primarium: Involucrum Producti Mundatorii ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Bethru is a start-up household brand, which offers an innovative alternative ecological cleaning essentials in a form of solid tablets and reusable premium spray bottle. The tablets are made of 93% of natural ingredients, ecofriendly, vegan, cruelty free. A unique spray bottle is designed to be purchased once and re-used multiple times by consumer. Each tablet dissolved in a tap water gives 300ml of cleaning product. All is packed in ecofriendly beautiful packaging inspired by nature.
Dimensiones et Involucrum: printing on bottle
Technical projection showing white underprint
Pantone: 1225C, 292C, 191C
flow-packs
Technical projection of flow-packs.
Pantone: 1225C, 292C, 191C

individual bottle box: multi surface / glass / bathroom / 379,4 x 405 mm
Pantone: 1225C, 292C, 191C
embossing, white printing

individual bottle band - multi surface / glass / bathroom
Technical projection
CMYK

leaflet
Technical projection.
Pantone solid uncoated 292U
embossing

shipper box / 698 x 659 mm
Technical projection
white printing
Notulae: packaging, craft, unique, ecology, sustainable, design, nature, recyclable, amazing, reusable
Technologia Productionis: The vision for the design is based on our vision to create an economy that uses resources consciously. Tablets are made of mostly natural ingredients, eco friendly, vegan, cruelty free and microplastic free, while the overall product packaging and supply chain ensure a high level of responsibility and commitment in terms of material, health, reutilization, recycling and carbon footprint. The tablets are wrapped in 100% paper and the boxes are made of recyclable paper.
Provocatio Designandi: The biggest challenge was to achieve sustainable packaging solutions not compromising the safety of the product and of the consumer. As one example our active formulations required to be protected from moisture during the storage and transportation. Developing sustainable packaging with intime amazing design has definitely been the biggest challenge of the project.
Investigatio: We follow the scientific method to develop our initial value proposition. From formulation to packaging design several tests have been done to ensure product efficacy, great design and amazing customer experience. We benchmark our products with highest standards in the market. From formulation stand point Bethru follows the highest manufacturing practices in product development and production. From packaging side the most recent materials technologies have been chosen and proven.
Inspiratio: Bethru envisions conscious and sustainable world, where plastic usage is significantly reduced through the development of more sustainable home care solutions. Scientific research leaves no illusions and a new approach must be implemented. Bethru provides a supply chain ensuring a high level of responsibility and commitment in terms of material, recycling, reutilization and carbon management. An inspiration for the project design came from nature by using its colors beauty and properties.
Duratio Operis: The project started in Poland in April 2021 and finished in March 2022 by being ready to launch it in the european market
Cursus Operationis: BETHRU products allow customers to have a clean house using trendy and nice-looking products while minimizing their impact on the environment, saving space and money. One effervescent tablet when in contact with water and dissolve in few minutes gives you 300ml of harmless cleaning product. The bottle is to be used multiple times which intends to remove plastic from the system. It is an amazing alternative for the market products offered by traditional brands.
Membra Turmae: brand concept: Rui Bento
visual design concept: Izabela Jurczyk
graphic design: Studio Design
production of photos and film: Robert Przybysz
Agnitiones Imaginum: Image #1: Photographer Robert Przybysz
Image #2: Photographer Robert Przybysz
Image #3: Photographer Robert Przybysz
Image #4: Photographer Robert Przybysz
Image #5: Photographer Robert Przybysz
Video: Robert Przybysz
pdf: studio design