Top Mercury Officium Principale: Situs Interretialis ab Daniel Houle

Opus Top Mercury Officium Principale: Situs Interretialis a designatore Daniel Houle est victor maxime honoratus praemii praestigiosissimi 2023 Praemium A' Design Award Ferreum in Categoria Certaminis Tela.

FerrumTela· 2023

Top Mercury Officium Principale: Situs Interretialis

a Daniel Houle

Cliens: Azuro Digital

Victor praemii Praemium A' Design Award Ferreum in Categoria Tela

23,224

Victor Praemii Verificatus

Verifica Statum Praemii pro #139506

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Top Mercury Officium Principale: Situs Interretialis

Textus Libri: Top Mercury est situs interretialis creatus pro societate mercaturae per media socialia. Situs interretialis effectibus motus, animationibus, et illustrationibus originalibus utitur ut aestheticam mundam et modernam praebeat. Consilium cum Figma factum est et cum Webflow explicatum, et in omnibus instrumentis, exploratoribus, et magnitudinibus monitorum plene se accommodat. Pulsatoria et nexus visitatoribus permittunt ut cum variis partibus commercientur. Motus subtiliter servatus est ut interfacies clara et simplex ad sequendum maneat. Situs interretialis rationem conversionis octo centesimarum partium attigit, supra normam industriae quinque centesimarum partium.

Agnitio

De Praemium A' Design Award Ferreum

Top Mercury Officium Principale: Situs Interretialis victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Top Mercury Officium Principale: Situs Interretialis creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Top Mercury Officium Principale: Situs Interretialis ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Top Mercury, a social media advertising agency, hired Azuro Digital to create their new website. Azuro Digital used elegant motion effects and unique illustrations to deliver an immediate WOW factor. The website was designed to deliver a modern, cutting-edge aesthetic that separates Top Mercury from their competition while attracting large clients to work with them.
Dimensiones et Involucrum: A website designed with Figma and developed with Webflow. The website is fully responsive on all devices, browsers and screen sizes.
Notulae: Clean, modern, colorful, motion graphics, motion effects, unique illustrations
Technologia Productionis: This website was designed with Figma and developed with Webflow. Figma is widely considered one of the best web design tools, while Webflow is widely considered one of the best web development tools.
Provocatio Designandi: The greatest challenge throughout this project was creating illustrations and motion graphics that produced a WOW factor, while simultaneously ensuring that the website wouldn't overwhelm the user. Having an overly complex design with tons of motion can easily distract and confuse the user, which can negatively impact the conversion rate. So, we had to find the perfect balance between creating an extravagant design and having an intuitive user experience.
Investigatio: We analyzed the competitors in the digital advertising industry. Our goal was to get an understanding of design best practices, and then design something that stands out from the crowd.

Our measure of success is the website's conversion rate. We set up conversion tracking using Google Data Studio. We did industry research to determine what a strong conversion rate is. We found that a strong number was 5% based on top competitors. Our goal was to exceed 5%, and we achieved a conversion rate of 8%.
Inspiratio: Top Mercury wanted their new website to allow them to stand out from the competition. During the creative process, it was critical for Azuro Digital to think outside of the box. The end-product is a result of Azuro Digital's abstract thinking, coupled with best practices that optimize a website's conversion rate.
Duratio Operis: Azuro Digital began this project in January 2022 and finished in March 2022 (in Toronto).
Cursus Operationis: This website features an elegant design and subtle movement through several motion graphics, motion effects, animations, illustrations, etc. Many of the sections can be interacted with via buttons, links, etc.
Agnitiones Imaginum: All graphics and illustrations were designed from scratch by Azuro Digital.

All images are stock images from Canva. They are all royalty-free and we have the rights to use them.

The only image that isn't a stock image is the image of Top Mercury's founder, Adam Lawrence, and he has expressed his consent to being featured in this award.