Meandre Lagena Unguentaria, Involucrum Unguentarium ab Jiawei Wu

Opus Meandre Lagena Unguentaria, Involucrum Unguentarium a designatore Jiawei Wu est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Involucri.

AesInvolucrum· 2022

Meandre Lagena Unguentaria, Involucrum Unguentarium

a Jiawei Wu

Cliens: Jiawei Wu Design

Victor praemii Praemium A' Design Award Aeneum in Categoria Involucrum

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Victor Praemii Verificatus

Verifica Statum Praemii pro #137809

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Meandre Lagena Unguentaria, Involucrum Unguentarium

Meandre est formatio lagenae et involucri quae pro signo unguenti naturalis creata est. Nomen a verbo Gallico ductum est quod flexus fluminis significat. Consilium eo tendit ut experientiam immersivam errandi in silva praebeat. Operculum formam rami flexi sequitur, et lagena ex nuce Americae Septentrionalis facta est, processu ligni flectendi formata. Charta informativa imaginem et descriptionem silvae rusticae Gallicae fert, quae odorem inspiravit. In odore solae notae naturales et lignosae adhibentur.

Agnitio

De Praemium A' Design Award Aeneum

Meandre Lagena Unguentaria, Involucrum Unguentarium victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Meandre Lagena Unguentaria, Involucrum Unguentarium rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Meandre Lagena Unguentaria, Involucrum Unguentarium necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The packaging system of the méandre is mainly focus on creating an immersive experience for customers to bring them wandering in forest with the footprints. The cap design reflects the image of natural shape with its bending branch. All stone-made bottle is an important representation of the beauty of nature. With the photo and description on the information card, users can picture the exact moment that the perfumer experience back in that little French rural forest. No matter where the customers live their lives, the méandre can bring them to the verdant forest immediately not only with the scent but with the whole packaging experience design.
Dimensiones et Involucrum: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The packaging final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Notulae: Package Design, Perfume Bottle, Fragrance, Art Direction, Natural, Product
Technologia Productionis: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Provocatio Designandi: The visual translation of natural elements and brand image needs to find a balanced and creative point.The bottle package design is an innovative design with a complex structure, and the machining qualification rate is the biggest challenge encountered by this project.
Investigatio: The objective starts from brand experience, brand personality and character definition, target audience. The experience defined – a journey in the forest with footmarks. Méandre is elegant, natural and chic. Thorough research of the history of perfume package design is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on méandre due to its genuine quality of heavy user/customer interaction. It was a very interesting experience for me to deeply co-create concepts and content with users.
Inspiratio: The brand personality and design was inspired by the French word "méandre", which means "curves of a river." Notes of this fragrance last longer with experiencers, which form a subtle hint haunted with them. The design translated the experience into an immersive journey with natural and woody notes. Moreover, the package delivers a sustainable design concept. The main purpose of this project is to represent the experience of forest wandering.
Duratio Operis: The project started in 2020 and finished in 2021.
Cursus Operationis: Méandre is a natural perfume brand. The fragrance profile is based on the natural, woody notes to give users an experience and feeling that they are walking in the forest, thus only natural scents were selected as the ingredients.
Patentes: Jiawei Wu
Membra Turmae: Jiawei Wu
Agnitiones Imaginum: Design:Jiawei Wu
Photo Credits: Sonia Szostak