Wuliang Image Munus Primarium: Involucrum Liquoris ab Luo Heng

Opus Wuliang Image Munus Primarium: Involucrum Liquoris a designatore Luo Heng est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Involucri.

ArgentumInvolucrum· 2022

Wuliang Image Munus Primarium: Involucrum Liquoris

a Luo Heng

Cliens: Laboratory and Hopeful

Victor praemii Praemium A' Design Award Argenteum in Categoria Involucrum

17,668

Victor Praemii Verificatus

Verifica Statum Praemii pro #133952

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Wuliang Image Munus Primarium: Involucrum Liquoris

Wuliang Image est involucri liquoris consilium factum pro nota Baijiu Sinica. Forma lagoenae ex lagoena Lunari dynastiae Ming inspiratur, corpusque rotundum lunam plenam reunionisque cogitationem significat. Lineae curvae undarumque striae lagoenam ut sericum involvunt. Corpus vitreum sabulo displosum est et insigne ex auro roseo caelatum gerit, dum summa lagoena processu electroplacationis metalli hebetis utitur. Capsa ex acrylo aureo pruinoso cum metallo relevato et impressione calida facta est. Textura translucida solum firmam et commodam prensionem sustinet.

Agnitio

De Praemium A' Design Award Argenteum

Wuliang Image Munus Primarium: Involucrum Liquoris victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Wuliang Image Munus Primarium: Involucrum Liquoris opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Wuliang Image Munus Primarium: Involucrum Liquoris creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The design of Wuliang Image adopts abstract and artistic elements to make the visual experience full of imagination, uses modern methods to convey the essence and connotation of Chinese traditional culture and show the unique charm of oriental culture. Wuliang Image perfectly integrates the historical weight of Chinese Baijiu with modern fashion elements, which matches the brand slogan of “Wuliang Quality, Oriental Image”.
Dimensiones et Involucrum: The bottle is wrapped by water wave stripes just like the water wave is embracing the bottle body, the translucent grinding texture brings a special visual pleasure and upgrade the tactile experience for stable and comfort grip.
Notulae: Liquor packaging, Chinese traditional culture, oriental culture, container design, ethnic culture, modern design
Technologia Productionis: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the top of the bottle uses matte metal electroplating process; the box body is made of frosted gold acrylic with relief metal and hot stamping process.
Provocatio Designandi: This packaging integrates the brand culture of Wuliangye, modern culture and oriental culture. Through the unique letter design of "Wuliang" and "Image" and the red frosted bottle cap, it inherits the brand's culture well. At the same time, it uses the elements such as "curve lines" and "waves" and multiple processes including engraving, embossing, hot stamping, electroplating, etc. to combinate the essence of oriental culture and modern culture better.
Investigatio: Research type: liquor packaging design;
Research goal: to give Wuliang Group a new cultural character;
Research direction: integrating oriental culture and modern culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Wuliang Image bottle packaging combines classic and fashion. With profound cultural heritage, it shows the confidence of Chinese liquor culture and brand and the image of Chinese Baijiu products in the new era.
Inspiratio: The design inspiration of the bottle comes from the Ming Dynasty "Moon bottle". The bottle body resembles the full moon conveying the meaning of “reunion". The bottle is decorated with flexible lines conveying the meaning of “the Chinese Baijiu is the burning water,” the bottle is wrapped by water wave stripes that look like the silk, which is full of Chinese traditional culture character.
Duratio Operis: The project started in September 2021 in Torino and finished.
Cursus Operationis: For the bottle design, the imagination (frosted water waves) generated from “Image” embraces “Wuliang”; In other words, the Wuliang Image is the most imaginative, artistic design in Wuliangye, giving Wuliang Group a new cultural character.
Membra Turmae: Luo Heng
Agnitiones Imaginum: Luo Heng