Guizhou Moutai Maoyuan Jiu Involucrum Potionis Spirituosae ab Luo Heng

Opus Guizhou Moutai Maoyuan Jiu Involucrum Potionis Spirituosae a designatore Luo Heng est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Involucri.

ArgentumInvolucrum· 2022

Guizhou Moutai Maoyuan Jiu Involucrum Potionis Spirituosae

a Luo Heng

Cliens: Laboratory and Hopeful

Victor praemii Praemium A' Design Award Argenteum in Categoria Involucrum

19,152

Victor Praemii Verificatus

Verifica Statum Praemii pro #133947

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Guizhou Moutai Maoyuan Jiu Involucrum Potionis Spirituosae

Guizhou Moutai Maoyuan Jiu est involucri consilium potioni spirituosae Sinensi factum. Lagoena e vitro conficitur processu harenae iactatione atque insigni ex auro roseo caelato. Collum processu metalli aspersionis perficitur, et summa operculi vitro imitato caelatur. Arca externa impressione calida et caelatura utitur. Viridis obscurus et aureus color praecipuam rationem colorum efformant. Formae undarum ad flumen Chishui in productione adhibitum referuntur, dum dea volans in operculo et grus cum ramis pini in collo traditos Sinenses motivos sequuntur.

Agnitio

De Praemium A' Design Award Argenteum

Guizhou Moutai Maoyuan Jiu Involucrum Potionis Spirituosae victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Guizhou Moutai Maoyuan Jiu Involucrum Potionis Spirituosae opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Guizhou Moutai Maoyuan Jiu Involucrum Potionis Spirituosae creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: By drawing the inspiration from the essence of Chinese traditional culture, the design of Maoyuan bottle adopts a Chinese style design concept to integrate Chinese traditional culture and the culture of Moutai-flavor liquors. It uses a bold dark green and gold color scheme and symbolizes some traditional graphics to permanently inherit the legend of Moutai.
Dimensiones et Involucrum: The flying goddess is carved on the top of the bottle top, and on the neck is a picture of pine branches on a crane, which creates a great artistic beauty. The gilt logo of the Moutai Group printed on the bottle and the wave patterns of Chishui River highlight the geographical advantage possessed by the brand by using Chishui water for liquor production. It also highlights the Moutai image.
Notulae: Liquor packaging, Chinese traditional culture, container design, the quintessence of Chinese culture
Technologia Productionis: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the neck uses metal spraying process; the top of the lid is embossed with imitated glass; the box uses hot stamping process and embossing process.
Provocatio Designandi: Challenge: To create a unique visual brand symbol;
The design of the cap edge is a streamlined abstract symbol of the wavy water pattern of the Chishui River, which implies the source of the Chishui River and forms a unique visual symbol of Maoyuan. With Chinese elements such as the flying goddess on the top of the lid, the crane picture on the neck, plus the gilded logo, the overall visual experience is more elegant.
Investigatio: Research type: liquor packaging design;
Research goal: to present the understanding and interpretation of Moutai-flavor liquor and Chinese culture through packaging;
Research direction: integrate Chinese traditional culture and Moutai flavor Baijiu culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Through the organic integration of Chishui River element and Chinese style elements, it better inherits the ancient Moutai brewing method and brings drinker back to the most precious memories.
Inspiratio: The elegant and streamlined visual language of the Maoyuan bottle implies the source of the Chishui River. The bottle adopts dark green as the main color, which symbolizes a vigorous and endless life, while the golden decorations add a noble and luxurious sense.
Duratio Operis: The project started in November 2019 in Jiangxi and finished.
Cursus Operationis: Maoyuan Jiu uses Chinese traditional embossment culture with streamlined design to achieve the gracefulness and modern sense of the whole product for better inheritance and development of traditional culture. The product is of great collection value.
Membra Turmae: Luo Heng
Agnitiones Imaginum: Luo Heng