Enjoy Happy Food Officium Consilium ab Ting-Han Chen

Opus Enjoy Happy Food Officium Consilium a designatore Ting-Han Chen est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Argenteum in Categoria Certaminis Ministerium.

ArgentumMinisterium· 2022

Enjoy Happy Food Officium Consilium

a Ting-Han Chen

Cliens: Play Design Lab

Victor praemii Praemium A' Design Award Argenteum in Categoria Ministerium

1,205,029

Victor Praemii Verificatus

Verifica Statum Praemii pro #131529

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Enjoy Happy Food Officium Consilium

Hoc consilium consilium ostendit quomodo traditam piscem venditorem in modernam notam socialem e-commerciim in responsione ad pestilentiam transfundendam, et ad pontes distantiam inter mercatum piscem traditum et mercaturam in shopping online vivendi. Notam in venditore & # 039; anno XL piscariis professionalismus, mercatus traditus & # XXXIX, via commercii mos sociales accipit, et ordines mos sumit a clientibus per Lineam (aps usus socialis in Taiwan) ad recentissimas, cotidie tradendas. capiuntur pisces maris et commendantur coquo felis.

Agnitio

De Praemium A' Design Award Argenteum

Enjoy Happy Food Officium Consilium victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Enjoy Happy Food Officium Consilium opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Enjoy Happy Food Officium Consilium creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: In this project, a traditional fish vendor is transformed into a modern social e-commerce brand–Enjoy Happy Food, as a demonstration in response to the above-mentioned issues. The brand roots in the vendor’s 40-year traditional fisheries professionalism, traditional market’s way of high customer engagement, and takes customization orders from customers via LINE (a most used social app with coverage over 95 percent of Taiwan's population) to deliver daily caught fresh sea fish with recommended cooking recipes.
Dimensiones et Involucrum: Service workflow redesign; Brand visual identity: logo, business card, apron, van, posters, brochure, web app, gift box, etc.; Vacuum Package Design (total 6 types: from 265 mm x 170 mm to 442 mm x 320 mm), Aluminum Foll Pocket, 310 mm x 345 mm, Isothermic Bag #1, 290 mm x 290 mm x 220 mm, Isothermic Bag #2, 300 mm x 300 mm, Cardboard Box, 345 mm x 285 mm x 225 mm, Sticker System (incl. Quality Assurance Series, Greeting Series, and Product Labeling Series). Website Design and digital marketing design, and LINE ChatBot UI/UX design.
Notulae: fish vendor, fish market, fisheries, service design, rebranding, brand design, brand identity, service redesign
Technologia Productionis: field experiences, interviews, requirement analysis, co-ideation workshop, experience journey mapping
Provocatio Designandi: To change people’s behaviors takes time. Thus, the design is kept as simple as possible. Based on the revision of the service workflow for relevant stakeholders within the vendor’s supply chain, new tools (e.g., the sticker system for instant packaging) are introduced. This project also makes use of the social app (i.e. LINE) that had already created a social shopping culture in Taiwanese everyday living, to turn traditional fish vendor’s customers to online shoppers, and attract new online customers who didn’t shop at the traditional fish market to connect with the traditional fish vendor.
Investigatio: Unlike most chain or online markets that sell stocked frozen fish, many Taiwanese people favor traditional fish market for their freshest daily caught fish, professional knowledge in fish, and the close interaction between vendors and customers. After the outbreak of COVID-19, people stop visiting traditional fish market and more and more people shop online for fresh food. Under such circumstances, how can traditional fish vendors still bring freshest, daily caught fish to existing customers, and transform into a social e-commerce brand and reach new customers?
Inspiratio: Though Taiwan is an island surrounded by sea, many Taiwanese people lack understanding and knowledge about the edible sea fish living around them. Fish knowledge remains among fish vendors. As food traceability and safety are getting more awareness among Taiwanese people, how to bridge traditional fish vendor's professionalism with modern Taiwanese lifestyle based on the shared appeal for fresh and healthy food? As the epidemic has severely affected traditional fish market, is it possible to turn such a crisis into an opportunity for digital transformation for traditional fish vendors?
Duratio Operis: The project started on Jan 2021 in Tamshui township, New Taipei City, and is keeping on revising service designs according to feedback from customers’ experiences.
Cursus Operationis: The brand owner goes to the fishing port in person before the crack of dawn to handpick the freshest fish. Then, the fish are processed according to customers’ upfront needs and delivered to customers’ homes at designated times to ensure that customers can enjoy the freshest, freshly caught sea fish. The owner maintains high customer engagement on social platform (i.e., LINE) by sharing fishery news, fish knowledge, cooking recipes, and environmental protection issues with customers.
Membra Turmae: Design: Ting-Han Chen