Insecta Iridesse Catalogus Venditionis Impressus ab Plus Collaboratives

Opus Insecta Iridesse Catalogus Venditionis Impressus a designatore Plus Collaboratives est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Argenteum in Categoria Certaminis Publicitas.

ArgentumPublicitas· 2022

Insecta Iridesse Catalogus Venditionis Impressus

a Plus Collaboratives

Victor praemii Praemium A' Design Award Argenteum in Categoria Publicitas

53,493

Victor Praemii Verificatus

Verifica Statum Praemii pro #131277

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Insecta Iridesse Catalogus Venditionis Impressus

Insecta Iridesse est catalogus venditionis impressus ad effectus impressionis metallicae ostendendos creatus. Catalogus normalem colorum tabellam commutat cum diario ficti exploratoris quod species insectorum rarorum imaginariorum documentat. Triginta ornamenta gemmis similia, inter quae armillae, monilia, capillamenta, inaures et fibulae, fere omnino ex charta facta sunt et atramentis specialibus aureis, argenteis et albis impressa. Folium continet tabulas geographicas plicatas, tesseras, ephemeridum segmenta et diplomata in charta inducta et non inducta. Spectatores invitantur ut unumquemque effectum impressionis propinquo examinent.

Agnitio

De Praemium A' Design Award Argenteum

Insecta Iridesse Catalogus Venditionis Impressus victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Insecta Iridesse Catalogus Venditionis Impressus opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Insecta Iridesse Catalogus Venditionis Impressus creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The project disrupted the way colours and printing methods are traditionally presented by the print industry by showcasing the metallic print effects in the form of 3D iridescent gem-like jewellery pieces that look like rare insect species, and made almost entirely of paper printed with the new ink. The colour swatch was then completely reimagined into a fictional explorer’s journal documenting the findings of these gem-like insects, showcasing the different print effects like never before.
Dimensiones et Involucrum: The book measures 285mm x 205mm x 30mm when closed. The book folio opens to include folded maps, bus tickets, weather cards, fictional newspaper clippings, re-created money, field journals, photographs and certificates. The thirty jewellery pieces include bracelets, necklaces, hairpieces, earrings, brooches, and ranges from 80mm x 100mm to the largest at 500mm x 20mm.
Notulae: Print, Paper Jewellery, Graphic design, Catalogue design, Explorer guide, Bugs
Technologia Productionis: The project showcased the Fujifilm Iridesse Production Press capability in 6-colour printing with speciality ink colours of gold, silver, and white in a single pass. The print sales catalogue used a wide range of coated and uncoated paper stock of varying weights, which demonstrated the capabilities of the printer and showcased the printing effects. The print effects were realised by isolating the artworks into CMYK and speciality ink layers to achieve optimum print effects.
Provocatio Designandi: Given that the printing market is saturated and established, we needed to position Fujifilm printers as more than selling ink. It was crucial to develop a design solution to address considerations of the traditional print industry while pushing the envelope to reimagine print opportunities to target new end consumers which included the creative industries. The project became a collateral that the traditional printers could reference and began to imagine possibilities with their new age clients.
Investigatio: Industry and consumer research, prototyping and technical understanding was conducted to understand the purchase journey and considerations of industry stakeholders and their end consumers as well as print capabilities. The was done through observational study and interviews. We were able to identify opportunities to disrupt the existing methods with increased effectiveness. This resulted in increase and sales enquiry and generated sales revenue of over $2 million.
Inspiratio: This intricate approach was inspired by the industry habit of inspecting print quality through a loupe, like a jeweller inspecting gems. The catalogue, which resembled an explorer narrating his discovery of the imaginary bugs, served as an impetus for customers to flip the catalogue and inspect the quality and technicalities of the print effects. The narrative of the catalogue enables us to showcase the possibilities of the machine capabilities and print effects on different paper type.
Duratio Operis: The project started in July 2019 and concluded in April 2021 with a disruption in 2020 due to Covid-19 restrictions and the lack of access to machine capabilities. The project was done for Fujifilm Singapore and was partially showcased at a print convention held in Marina Bay Sands Singapore, attended by print industry stakeholders.
Cursus Operationis: The reimagined catalogue consists of 2 parts: the 3D jewellery creates intrigue and encourages print industry viewers to come up close to inspect using their loupe. The fictional explorer’s folio, which consists of various collaterals printed by the machine on different mediums, invites viewers to investigate and discover print outcomes. This also acts as samples for print industry stakeholders to market the services to their own consumers.
Membra Turmae: PLUS Collaboratives
Agnitiones Imaginum: Image #1: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #2: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #3: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #4: PLUS Collaboratives, Insecta Iridesse, 2019-2021.