Science is O2 Liber Scholasticus ab Jaehun Kim

Opus Science is O2 Liber Scholasticus a designatore Jaehun Kim est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Aureum in Categoria Certaminis Educatio.

AurumEducatio· 2022

Science is O2 Liber Scholasticus

a Jaehun Kim

Cliens: Visang

Victor praemii Praemium A' Design Award Aureum in Categoria Educatio

112,134

Victor Praemii Verificatus

Verifica Statum Praemii pro #131223

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Science is O2 Liber Scholasticus

Scientia est O2 series librorum scholasticorum de scientia naturali est, discipulis scholarum elementariarum, mediarum et superiorum destinata. Quodque tegumentum codicem QR in formam clavis effictum gerit, qui ad informationes librorum, promotiones et pelliculas scientificas ducit. Alii codices QR iuxta praecipua elementa intra libros collocati sunt, aditum ad pelliculas experimentorum et quaestiones additicias praebentes. Tectura opaca, graphica epoxydica et politurae nitidae effectum vividum ac quasi tridimensionalem creant. Anguli rotundati sunt ad tractationem tutiorem, et nexus digitales discendi rationem ultra paginam impressam extendunt.

Agnitio

De Praemium A' Design Award Aureum

Science is O2 Liber Scholasticus victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Science is O2 Liber Scholasticus inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Science is O2 Liber Scholasticus cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: O2 is a science textbook that has used its established brand identity to imprint a confident and consistent brand image on its consumers. With rising need for no-contact education, O2 has digitized their brand identity, beginning with an easily scannable QR code on the cover. The code is designed as a key, opening useful textbook promotions and information. In this way, digitalization leads a constant effort to change brand identity to surpass the limits presented by books.
Dimensiones et Involucrum: Elementary school textbook 220 x 300
Middle school, high school, advanced textbooks 210 x 297.
Textbooks are classified by grade and semester and undergo reorganization each year to maintain brand identity.
Elementary textbooks contain 8 volumes for each grade and semester, middle school textbooks include 6 volumes, and high school has 1 integrated volume and 4 in-depth volumes.
Notulae: workbook, science, O2, QR Code
Technologia Productionis: O2’s brand identity of bringing to life the joy of science is embedded in the design, the matte coating of the background and epoxy of the main motif and graphics providing a vivid, semi-3D effect. For the elementary textbooks, curiosity and fun are engaged through glossy finishes that interest students in science learning from first sight. In addition, the corners were rounded for safer learning.
Provocatio Designandi: Deep thought was applied to how to adapt a brand identity limited to paper textbooks to one exemplifying “digital.” Concerns centered on the use and experience of needing to access digital materials and textbook information only through CDs or homepages. By combining key-shaped QR codes with O2’s signature form, consumers can intuitively recognize the curious combination of brand and digital.
Investigatio: COVID-19 has rapidly changed the education, leading to an increase in remote classrooms and demand for digital content. As such, O2 has redeveloped its brand image to adapt with the digital environment.
Research conducted among 1,000 digital resource consumers revealed that they most require “textbook information and various learning materials.”
To surpass traditional limitations, O2 has strengthened its brand image so that consumers can better access books and also videos and digital materials.
Inspiratio: QR codes are currently the most common digital application and are used actively in various fields. They allow for quick authentication and access to information. Consumers can easily and quickly access textbook information through the QR code implemented as part of the cover design. Promotional videos linked to the QR codes likewise convey the traits and uses of the textbooks to consumers.
Duratio Operis: Launched in Korea in September 2021
Cursus Operationis: Consumers can access textbook information and promotions and experience engaging science videos simply by scanning the QR code on the cover. In addition to the cover, QR codes can be scanned for each main element in the textbook to access video experiment data or additional questions. Through diverse video material and information, students can learn and experience science more easily than with just traditional textbooks.
Membra Turmae: Creative Director : PARK, KWANGSU
Designer : MYUNG, SUJIN
Designer : LIM, SEHEE
Designer : CHOI, LIBIN
Designer : KIM, MINJOO
Agnitiones Imaginum: Visang Creative Design Lab, 20121