Shuanghui Rebrand Munus Primarium: Involucrum Botuli ab Tiger Pan

Opus Shuanghui Rebrand Munus Primarium: Involucrum Botuli a designatore Tiger Pan est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Involucri.

AesInvolucrum· 2022

Shuanghui Rebrand Munus Primarium: Involucrum Botuli

a Tiger Pan

Cliens: Shuanghui Group

Victor praemii Praemium A' Design Award Aeneum in Categoria Involucrum

16,948

Victor Praemii Verificatus

Verifica Statum Praemii pro #130897

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Shuanghui Rebrand Munus Primarium: Involucrum Botuli

Textus Libri: Shuanghui Rebrand est consilium involucri pro producto pernae coctae in China venditae. Nova formatio elementa originalia notae servat et imagines pixellatas graphicis geometricis substituit, ita ut involucrum e longinquo agnosci possit. Aspectus producti ex diversis angulis et diversis compositionibus in formas rotundatas simplificantur. Tres greges colorum lucidorum sapores diversos distinguunt. Dispositio informationis clara et systema seriei unitum emptoribus auxilium praebent ut rem desideratam celeriter inveniant. Nova litteratura notae arcum lenem sequitur.

Agnitio

De Praemium A' Design Award Aeneum

Shuanghui Rebrand Munus Primarium: Involucrum Botuli victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Shuanghui Rebrand Munus Primarium: Involucrum Botuli rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Shuanghui Rebrand Munus Primarium: Involucrum Botuli necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The popularity of Shuanghui Wangzhongwang ham in China is the same as the popularity of Coca-Cola in the United States. It is a super large single product with over 10 billion sales every year; it is also a national-level product that accompanies generations of youth; it is also synonymous with the category of cooked ham. It's just that the product packaging that has not been updated for more than 13 years is still stuck in the 1980s.
Dimensiones et Involucrum: Outer bag: Width130mm x Depth30mm x Height235mm
Casing: Width19mm x Depth19mm x Height147mm
Notulae: Sausage, Food, environmental protection, rebrand, super symbol, Tiger Pan
Technologia Productionis: The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Provocatio Designandi: The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
The new font design of the brand is curved with a 3.36 degree arc and more clearly presents elastic product properties. After testing, the attractiveness of the new design in the sales terminal is 4.6 times that of the old product.
Investigatio: The design content is limited by the relative backwardness of packaging and printing technology at that time, so it presents an old and vulgar product state. The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
Inspiratio: Rebirth of a national product
We retain the original design elements as much as possible, and use geometric graphics instead of pixelated methods to enhance the transmission efficiency of the product over longer distances. The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Duratio Operis: The project lasts 2 month, designed in Shenzhen and produced in Luohe, Henan.
Cursus Operationis: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Membra Turmae: Creative Director: Tiger Pan
Graphic Designer: Yuxuan He
Graphic Design: Han Wang
Image Editing: Yuling Zhu
Image Editing: Chao Ma
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Agnitiones Imaginum: Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu