Opus The Treasure of Zbojniks Titulus Lagoenae a designatore Sasha Sharavarau est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Aureum in Categoria Certaminis Designatio Involucri.
AurumInvolucrum· 2022
The Treasure of Zbojniks Titulus Lagoenae
Cliens: St. Nicolaus (client company); Zbojnicka (brand)
Victor praemii Praemium A' Design Award Aureum in Categoria Involucrum
Victor Praemii Verificatus
Verifica Statum Praemii pro #127368Designum
De The Treasure of Zbojniks Titulus Lagoenae
Thesaurus Zbojnikorum est titulus designatus pro distillatis fructuum Zbojnicka. Zbojnicka lingua Slovaca significat rem ad Zbojnikum pertinentem. Zbojniki erant latrones qui seditionibus contra servitutem interfuerunt, et homines credebant eos thesauros in montibus Slovacis abscondisse. Titulus distillata tamquam thesaurum Zbojnikorum exhibet. Mons Velky Rozsutec in summa parte monstratur, et ornamenta Slovaca ex diversis regionibus designationem circumdant. Illustrationes more caelaturae factae duobus coloribus in charta cremea opaca textura molli imprimuntur. Nomen producti auro impresso applicatur.
Agnitio
De Praemium A' Design Award Aureum
The Treasure of Zbojniks Titulus Lagoenae victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur The Treasure of Zbojniks Titulus Lagoenae inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. The Treasure of Zbojniks Titulus Lagoenae cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.
Post Designum
Fasciculus Nuntii
Merita, sodales gregis et singula technica a designatore praebita.
- Proprietates Singulares
- Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
- Dimensiones et Involucrum
- The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
- Notulae
- packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
- Technologia Productionis
- The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
- Provocatio Designandi
- The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
- Inspiratio
- People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
- Duratio Operis
- The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
- Cursus Operationis
- The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
- Membra Turmae
- Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
Client: St.Nicolaus - Agnitiones Imaginum
- Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
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