Zhen Hao E Involucrum Cibi Canini ab Yuchen Han

Opus Zhen Hao E Involucrum Cibi Canini a designatore Yuchen Han est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Ferreum in Categoria Certaminis Designatio Involucri.

FerrumInvolucrum· 2022

Zhen Hao E Involucrum Cibi Canini

a Yuchen Han

Cliens: Ningbo Xuanmengzhi Trading Company Ltd.

Victor praemii Praemium A' Design Award Ferreum in Categoria Involucrum

9,472

Victor Praemii Verificatus

Verifica Statum Praemii pro #126938

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Zhen Hao E Involucrum Cibi Canini

Zhen Hao E est series involucrorum ad cibum caninum et cuppedia canina. Consilium ex cultura Sinensi ducitur, canes ut antiquos imperatores diversarum aetatum praebendo. In China, domini canum saepe describuntur ut ministri qui suis animalibus domesticis serviunt, et haec notio effigies format. Personae caninae fictae magnitudinis gregem indicant, canes parvos a mediis et magnis separantes. Colores diversi cibum caninum a cuppediis separant, ut copia facile intellegatur. Charta recycla, charta undulata, et sacculi laminae aluminiae adhibentur.

Agnitio

De Praemium A' Design Award Ferreum

Zhen Hao E Involucrum Cibi Canini victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Zhen Hao E Involucrum Cibi Canini creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Zhen Hao E Involucrum Cibi Canini ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
Dimensiones et Involucrum: 28.5*21cm
20*30cm
20*36cm
23*40cm
Notulae: Dog food, Oriental style, Package Design, Cartoon Dog
Technologia Productionis: Recycled paper, corrugated paper, aluminium foil bag.
Provocatio Designandi: Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
Investigatio: The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
Inspiratio: This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
Duratio Operis: The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
Cursus Operationis: Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.