Souldar Cracker Munus Primarium: Involucrum Cibi Modici ab Yeqin Chen

Opus Souldar Cracker Munus Primarium: Involucrum Cibi Modici a designatore Yeqin Chen est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Involucri.

AesInvolucrum· 2022

Souldar Cracker Munus Primarium: Involucrum Cibi Modici

a Yeqin Chen

Cliens: Dali Foods Group

Victor praemii Praemium A' Design Award Aeneum in Categoria Involucrum

10,595

Victor Praemii Verificatus

Verifica Statum Praemii pro #126515

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Souldar Cracker Munus Primarium: Involucrum Cibi Modici

Textus Libri: Souldar Cracker est consilium involucri pro cibo modico crustuli sodae sapore chocolatae. Product in medio compositionis visualis collocatur. In parte sinistra, dispositio clara crustula variis distantiis disponit ut sensum spatii intra aream limitatam extendat. Ius chocolatae ex summo involucri instar pluviae cadit, scaenam staticam in dynamicam mutans. Fuscus color principaliter adhibetur ad saporem exprimendum. Cartonis exterior ex charta eburnea confecta est, et elementa selecta stampatione aurea imprimuntur. Quodque crustulum singillatim intra cistam involvitur.

Agnitio

De Praemium A' Design Award Aeneum

Souldar Cracker Munus Primarium: Involucrum Cibi Modici victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Souldar Cracker Munus Primarium: Involucrum Cibi Modici rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Souldar Cracker Munus Primarium: Involucrum Cibi Modici necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The product as the core of the visual. On the left side, the concise and clear layout and allocation of products far or near, in limited space, create a vision to expand space. Top-down rain fall chocolate sauce realized the scene from static to dynamic. Packaging integral colour collocation chose brown as the main color to represent product flavor and characteristics with visual perception. Concise design and colour combination, clearly conveys the product information and the transmission of feeling.
Dimensiones et Involucrum: Size: 210(L)*150(W)*50(H) mm
Notulae: Chocolates, soda cracker, snacks, Packaging Design, Branding
Technologia Productionis: Use Ivory board for packaging materials, and use gold stamping to print the selected elements.
Provocatio Designandi: When consumers pass the aisle, the time for the products to be seen is only for 0.2 seconds. Our challenge is how to induce the appetite of consumers at maximum in this brief moment, at the same time clearly convey the information product properties, characteristics and flavor, etc.to consumers.
Investigatio: Through the investigation of consumers, they want to know more about the product from the packaging, so as to help them judge whether the product meets the demand. Most of the time, consumers see abstract design graphics, which doesn't help them make purchase decisions. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiratio: In addition to protection products, food packaging is shouldering the mission of transferring product information to consumers, cause their appetite sense. In reality, we need through the visual, taste, smell, and other sensory perception and experience to finish building feeling, causing appetite. But the packing can only visual rendering. So in the design, we need to use visual to evoke the imagination from other sensory experiences.
Duratio Operis: The project started in May 2020 and completed on July 2020, Shantou.
Cursus Operationis: The shape of the outer cartons facilitate storage and transportation. Products placed in a box in the form of independent packaging, to ensure that after consumers open the box, flavor and taste of products will not be affected by external factors, and being convenient for consumers to carry while going out.
Patentes: Copyrights belong to Dali Foods Group, 2020.
Membra Turmae: Designer: Yeqin Chen, Font Designer: Pengfei Jiang, Photographer: Shukun Yang
Agnitiones Imaginum: Yeqin Chen