Jinlongquan Yanzhi Packaging ab Jin Zhang

Opus Jinlongquan Yanzhi Packaging a designatore Jin Zhang est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Ferreum in Categoria Certaminis Designatio Involucri.

FerrumInvolucrum· 2022

Jinlongquan Yanzhi Packaging

a Jin Zhang

Cliens: InBev jinlongquan beer (Hubei)

Victor praemii Praemium A' Design Award Ferreum in Categoria Involucrum

14,249

Victor Praemii Verificatus

Verifica Statum Praemii pro #126388

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Jinlongquan Yanzhi Packaging

Notam Jinlongquan plus quam 40 annos in Hubei fuit. Hoc tempore seriem cerevisiae creat quae culturam Hubei repraesentare possit. Designator calligraphiae Sinica utitur ad exprimendam culturam dialecti. Eodem tempore depingit plurima aedificia repraesentativa et systema aquarum in Hubei (Hubei cum millibus lacuum in provincia esse existimationem habet), indolem et scenas consumptionis, et plus vitae sensusque figurae saporem integrat. Loqui possunt de dialecto in utre. Vide patriam tuam in illustratione augendae commercii cum consumers.

Agnitio

De Praemium A' Design Award Ferreum

Jinlongquan Yanzhi Packaging victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Jinlongquan Yanzhi Packaging creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Jinlongquan Yanzhi Packaging ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The designer broke the European style design routine of beer, and expressed the most authentic dialect culture in the way of handwritten calligraphy. At the same time, he painted the most representative buildings and water systems in Hubei (Hubei has the reputation of being a province with thousands of lakes) and the depiction of characters and consumption scenes, integrating more fireworks and fashion, forming a "river lake Hubei" picture. Let people use the dialect on the bottle to talk while drinking, find their hometown in the illustration, interact with consumers and get closer.
Dimensiones et Involucrum: 253mm*65mm*65mm This is a series of glass bottles of beer. The glass bottles can better retain the original flavor of beer. In addition, the color of this beer is clear. It uses transparent glass bottles with light color labels to make it clear and cool.
Notulae: Beer, Hubei, dialect, illustration, Calligraphy, China
Technologia Productionis: Glass bottle aluminized paper
Provocatio Designandi: The biggest challenge is that there are many dialects in Hubei, which are very rich and different. In order to express them more accurately, the designer specially consulted many local people and experts. At the same time, in order to enrich the performance, the designer inspected the representative buildings in many areas of Hubei, and finally drew a beautiful scroll of Hubei.
Investigatio: In the discussion of how to express Hubei culture and how to integrate into beer culture, the dialect version of wine words was recommended. It can not only express the authentic Hubei culture, but also shorten the distance with consumers and enhance the interaction. For this reason, the designer consulted the experts and professors of language to express dialect more strictly. At the same time, the designer of handwritten font is required to write brush words to reflect its uniqueness and uniqueness.
Inspiratio: Jinlongquan brand has been in Hubei for more than 40 years. It has long been a representative beer brand in Hubei, but none of its beer interprets Hubei culture. Now Hubei is a province with high attention in the world. Designers use this advantage to design a series of products with Hubei culture. Dialect is a very good choice.
Duratio Operis: The project started to be created in April 2021, produced in May, and is expected to go on sale in Hubei in June
Cursus Operationis: While drinking beer, you can tell your friends the dialect on the bottle and find your hometown in the illustration. It makes people feel more friendly and can quickly shorten the distance between you and consumers.
Patentes: Copyright by InBEv Jinlongquan Beer (Hubei) Co., LTD., 2021
Membra Turmae: Creative director: Jin Zhang