Opus Ying Hua Qing Su Packaging a designatore Jin Zhang est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Involucri.

AesInvolucrum· 2022

Ying Hua Qing Su Packaging

a Jin Zhang

Cliens: Ying Hua Qing Su

Victor praemii Praemium A' Design Award Aeneum in Categoria Involucrum

15,132

Victor Praemii Verificatus

Verifica Statum Praemii pro #126385

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Ying Hua Qing Su Packaging

Ante doni capsulam cerasis floribus tegitur, congruens cum aedificiis in Wuhan limes, vivacitatem veris et loci notis ostendens. Hirundo cum litteris amantibus dat picturae affectum venereum, characteres in 1990s sensum retro addunt, notas notae artificii veteris saeculi illustrans. Interior capsula designatio callide complicari potest in formam cerasi floris, quae cum caeruleo fundo archa laci congruit, aestheticam affectionem Cerasi Blossom in lacum cadentem efformans.

Agnitio

De Praemium A' Design Award Aeneum

Ying Hua Qing Su Packaging victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Ying Hua Qing Su Packaging rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Ying Hua Qing Su Packaging necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The front of the gift box is covered with cherry blossoms, which are matched with landmark buildings in Wuhan, swallows with love letters and characters in the 1990s, showing the vitality of spring, local characteristics and romantic feelings of retro; The design of the inner box can be cleverly folded into the shape of cherry blossom, matching with the blue bottom box of the lake, forming the aesthetic feeling of "Cherry Blossom falling on the lake".
Dimensiones et Involucrum: 396mm * 336mm * 55mm The biggest highlight is that the inner box can be folded and formed without glue and nails, which is more environmentally friendly and healthy. Consumers can also be used as decorations to achieve environmental protection to the greatest extent.
Notulae: Packaging gift box, cherry blossom, Wuhan,Retro, romantic gift box, pastry
Technologia Productionis: Coated paper with gray board, hot Blue Gold
Provocatio Designandi: The biggest difficulty of this packaging lies in the structure of the inner box. How to fold a box into a cherry blossom without glue and nails, and open it is also a cherry blossom. The designer needs to optimize the structure to make the box fold more smoothly to improve the production efficiency. After dozens of experiments, the best effect is finally achieved.
Investigatio: In order to create a gift box that can represent the characteristics of cherry blossoms in Wuhan, the designer went to several Cherry Blossom sites in Wuhan to experience and find the real emotional needs of people. The beauty of cherry blossoms is very short-lived, and people hope to keep it forever. Using this idea, the designer applies the beauty of "cherry blossoms falling from Jinghu" to the whole product design, At the same time, Wuhan's characteristic buildings and characters of the 1990s are added to push the city's characteristics and emotional expression to a new height.
Inspiratio: When you see a cherry blossom petal falling on the lake, with breeze, the scenery is charming, which represents the characteristics of Wuhan. The name of the gift box is closely related to cherry blossom. As a companion gift of cherry blossom season in Wuhan, designers hope to integrate this beautiful landscape into the packaging design and keep it forever, so that customers can remember this moment.
Duratio Operis: The design of the project started in February 2021 and will be put on the market in Wuhan, China in late March
Cursus Operationis: The inner box needs to be opened slowly along the petals to see the flower cake wrapped with tin foil. After eating, the inner box can be folded along the petals for decoration, and the outer box can be used as a storage box.
Membra Turmae: Designer:Jin Zhang
Illustrator:Ru Jun