Niulanshan Involucrum Lagoenae Liquoris ab Tiger Pan

Opus Niulanshan Involucrum Lagoenae Liquoris a designatore Tiger Pan est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Involucri.

ArgentumInvolucrum· 2021

Niulanshan Involucrum Lagoenae Liquoris

a Tiger Pan

Cliens: Beijing Chuangyitang Sales Co., Ltd.

Victor praemii Praemium A' Design Award Argenteum in Categoria Involucrum

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Victor Praemii Verificatus

Verifica Statum Praemii pro #123934

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Niulanshan Involucrum Lagoenae Liquoris

Niulanshan est involucri consilium editionis finitae pro nota liquoris Sinici, in Anni Bovis honorem emissum. Lagoena e vitro facta est et arca e ligno. Consilium veritatem imitativam vitat et forma moderna atque abstracta utitur. Linea recta veluti lamina secta in corpore lagoenae corpus durum indomitamque bovis indolem significat. Nota tantum litteram calligraphicam Niu servat, quae bovem significat. Ultimus ductus extenditur ut phrasin Sinicam "Niu usque ad finem" significet, votum fines assequendi. Consilium est consumptores iuvenes allicere.

Agnitio

De Praemium A' Design Award Argenteum

Niulanshan Involucrum Lagoenae Liquoris victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Niulanshan Involucrum Lagoenae Liquoris opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Niulanshan Involucrum Lagoenae Liquoris creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Chinese have lots of love for Zodiac. NiuLanShan is one of China's leading liquor brands. As its name suggests, the Year of the Ox 2021 is a special year for NiuLanShan. Focused on escaping from old-fashioned realism, the design is more modern and abstract. The sliced straight line of the body conveys a tough carcass and the uncompromising spirit of an Ox.
Regarding the brand design, by extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end".
Dimensiones et Involucrum: Size: 92.5*393mm(bottle), 182*435*128mm(box); Produce cost: 10USD; Retail Price: 150USD.
Notulae: Chinese Liquor, Baijiu, Zodiac Ox, Niulanshan, Limited Edition
Technologia Productionis: The bottle is made of glass and the box is made of wood.
Provocatio Designandi: In mid 2020, Niulanshan has begun planning the launch of Year of the Ox limited edition, not only the Ox Year carries weight to the brand, but also with NIU meaning "Ox", the brand is originated from a golden bull that brings welfare in ancient stories. Niulanshan hopes to ditch realism used in past Zodiac limited editions, aiming to attract young consumers with a contemporary abstract design.
Investigatio: Using 12 as a cycle, each lunar year is represented by an animal, and 2021 is the year of the ox. The 12 zodiac signs and the 24 solar terms constituted an important tool for ancient Chinese to calculate time, predict the weather, and harvest mulberry. Chinese has much love and imagination for the zodiac, and Chinese liquor brands launch limited editions targeting different zodiacs yearly.
Inspiratio: We focused on escaping from old-fashioned realism, using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox.
Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals.
Duratio Operis: The project started in April 2020 in Beijing and finished in August 2020 in Shenzhen, and was Launched to market in China in December 2020.
Cursus Operationis: Escaped from old-fashioned realism, Niulanshan Limited edition of zodiac OX using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox. Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals.
Patentes: Copyrights belong to Beijing Chuangyitang Sales Co., Ltd., Year 2021.
Membra Turmae: Designer: Tiger Pan, Xuedan Xia
Photographer: Kelin Tan
Technical Support: Zhangkun Xie
Project Maneger: Krystal You
Agnitiones Imaginum: No.1: Tiger Pan / Xuedan Xia / Kelin Tan
No.2: Tiger Pan / Xuedan Xia / Kelin Tan
No.3: Tiger Pan / Xuedan Xia / Kelin Tan
No.4: Tiger Pan / Xuedan Xia / Kelin Tan
No.5: Tiger Pan / Xuedan Xia / Kelin Tan