Doritos One Kiss One Donation Propositum Divulgationis Digitalis ab Dennis Furniss

Opus Doritos One Kiss One Donation Propositum Divulgationis Digitalis a designatore Dennis Furniss est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Aureum in Categoria Certaminis Publicitas.

AurumPublicitas· 2021

Doritos One Kiss One Donation Propositum Divulgationis Digitalis

a Dennis Furniss

Cliens: Doritos

Victor praemii Praemium A' Design Award Aureum in Categoria Publicitas

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Victor Praemii Verificatus

Verifica Statum Praemii pro #122993

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Doritos One Kiss One Donation Propositum Divulgationis Digitalis

Unum Osculum, Una Donatio est propositum divulgationis digitalis pro Doritos creatum ad communitatem LGBTQ sustinendam. Propositum homines invitavit ut imagines photographicas sui osculum amicis, familiae et caris dantium communicarent. Quodque osculum communicatum in donationem pecuniariam communitati conversum est. Propositum per televisionem, media socialia, canales interretiales et actiones notae signatas gestum est. Per duos menses in Mexico et Brasilia actum est atque responsa ex toto orbe terrarum accepit. Finis erat homines coniungere tempore distantiae socialis.

Agnitio

De Praemium A' Design Award Aureum

Doritos One Kiss One Donation Propositum Divulgationis Digitalis victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Doritos One Kiss One Donation Propositum Divulgationis Digitalis inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Doritos One Kiss One Donation Propositum Divulgationis Digitalis cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Since 2015, Rainbow Doritos and its proceeds have gone to the It Gets Better Foundation, by consistently supporting equality and diversity Doritos is fully committed to the Rainbow Community under the theme Pride-All-Year. To continue Doritos ongoing support for the community, in 2020 Doritos created One Kiss, One Donation, a breakthrough campaign across TV and digital. Designed to inspire a virtual chain of love and respect the campaign swept across social media and into people's hearts. The underlying concept of the campaign was to inspire people to Kiss in a virtual world in an effort to raise 1 million virtual kisses that could be converted to a financial donation to the community.
Dimensiones et Involucrum: Does not apply
Notulae: Unlock, Love, Diversity, Kiss, Rainbow, Pride, LGBTQ, LGBT, Digital Campaign, Social, Branding, Rainbow,
Technologia Productionis: We leveraged a marketing mix of TV, social media, online, branded activations.
Provocatio Designandi: Traditionally we have focued on a physical approach that was packaging centric, supported by physical and digital activations. Due to covid, we had to shift gears and create something that was wholly online, the strategy also had generate the same level of interest, excitement, and fundraising. An huge challenge that met and exceeded in terms of the amazing results and global interest.
Investigatio: Given our repeated success with the Doritos Rainbow year over year our testing approach centered on iterative prototyping rather than conventional consumer research.
Inspiratio: Doritos has been raising awareness and celebrating the Rainbow with the LGBTQ community for many years and each year the bar is raised in terms of impact and results. Inspired by the support and generosity of Doritos and the community this year we wanted to make a personal connection between people during a year of social distancing.
Duratio Operis: Activated for 2 Months in Mexico and Brazil, garnered responses from around the globe.
Cursus Operationis: Enter One Kiss, One Donation. We met our consumers in their universe online. With a cause driven incentive for engagement. When consumers sent photos of themselves giving a kiss to their friends, family and loved ones, we made a donation. The campaign and hashtag spread across social media fueled by our fans and influencers and accelerated by the goodwill that only shared values can buy. We essentially created the fun, the joy and the vibe of a massive pride parade. In a digital experience.
Membra Turmae: BBDO, PepsiCo Design, Pepsico Marketing (Mexico / Brazil)
Agnitiones Imaginum: All images are property of PepsiCo International