Opus The Book That Grew Dux Pascendi a designatore Fabiano Dalmacio est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Platinum in Categoria Certaminis Ars Pulchra.
PlatinumArs Pulchra· 2021
The Book That Grew Dux Pascendi
Cliens: Rothco, part of Accenture Interactive
Victor praemii Praemium A' Design Award Platinum in Categoria Ars Pulchra
Victor Praemii Verificatus
Verifica Statum Praemii pro #122969Designum
De The Book That Grew Dux Pascendi
Liber Qui Crevit est dux pascendi agricolis Hiberniae factus. Liber decem documenta et decem consilia practica exhibet, ad sustinendam rationem et quaestum meliorem destinata. Decem gradus agricolas ad decem circuitus graminis pascendi quotannis et ad proventum decem talentorum graminis in singula hectara ducunt. Quaeque pagina, verbum et diagramma radicibus graminis viventis formata sunt, per canales complures hebdomadas crescendi ductis. Rationes agriculturae implicatae per symbola propria explicantur, et pagina explicabilis clavem symbolorum continet.
Agnitio
De Praemium A' Design Award Platinum
The Book That Grew Dux Pascendi victor est Praemii A' Design Award Platinum, honoris amplissimi formis vere eximiis, elegantibus et magnificis dati. Victores Platini miracula creationis sunt, testimonia finium ingenii inventivi, et industriam inaequabilem auctorum suorum ostendunt. Exspectatur has formas opera celeberrima fore, quae aetatis venustatem definiant, ad societatis salutem conferant et fines artis, scientiae, formandi et technologiae promoveant. The Book That Grew Dux Pascendi excellentiam transcendentem exhibet et utilibus proprietatibus mundum meliorem reddit. The Book That Grew Dux Pascendi opus est Praemio A' Design Award Platino victum, quod cupiditates excitat, animos incitat, delectat et magnum gaudium creat.
Post Designum
Fasciculus Nuntii
Merita, sodales gregis et singula technica a designatore praebita.
- Proprietates Singulares
- This one-of-a-kind book contains 10 tangible lessons and 10 pieces of practical advice designed to help maximize sustainability and increase profitability. These 10 steps enable farmers to achieve a 'perfect' 10 rotations of grass grazing per year, and produce 10 tons of grass per hectare - a truly powerful number that will massively improve the sustainability of even the most efficient farm.
- Dimensiones et Involucrum
- Book closed: A3 - 29.7 x 42cm
Book open: A2 - 59.4 x 42cm - Notulae
- book, design, Ireland, grass, farming, bank
- Technologia Productionis
- We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
- Provocatio Designandi
- This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
- Investigatio
- The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
- Inspiratio
- The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
- Duratio Operis
- From October 2018 to May 2019, in Dublin and Amsterdam.
- Cursus Operationis
- Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
- Membra Turmae
- Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press - Agnitiones Imaginum
- Photographer: Diana Scherer
Filmmaker: Jake Viramontez
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