Beer Mail by Volfas Engelman Involucrum Cervisiae Artificiosae ab Bold Brands

Opus Beer Mail by Volfas Engelman Involucrum Cervisiae Artificiosae a designatore Bold Brands est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Involucri.

ArgentumInvolucrum· 2021

Beer Mail by Volfas Engelman Involucrum Cervisiae Artificiosae

a Bold Brands

Cliens: Bold Brands

Victor praemii Praemium A' Design Award Argenteum in Categoria Involucrum

26,502

Victor Praemii Verificatus

Verifica Statum Praemii pro #122875

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Beer Mail by Volfas Engelman Involucrum Cervisiae Artificiosae

Beer Mail est involucri forma ad cervisias artificiosas varias comprehendendas excogitata. Pittacia instar collybi cursualis figurantur, quod et ad nomen mercis et ad pittaciorum collybicorum qualitatem colligendi refert. Quaeque species picturam sectilem fert, quae elementa prima specie inter se aliena coniungit. Ingredientia in cervisia adhibita intra picturas occultantur, ut emptor ea quaerere possit. Cervisia in lagoenis vitreis 330 millilitrorum cum pittaciis digitaliter impressis et in cannis 500 millilitrorum impressis venditur. Consilium copias exiguas huius generis productas exprimit.

Agnitio

De Praemium A' Design Award Argenteum

Beer Mail by Volfas Engelman Involucrum Cervisiae Artificiosae victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Beer Mail by Volfas Engelman Involucrum Cervisiae Artificiosae opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Beer Mail by Volfas Engelman Involucrum Cervisiae Artificiosae creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Exceptional taste beer causes a surprise to your taste buds, and our goals was to convey that same kind of surprise visually. Every label must not only be unique, unusual and not only attract attention but to keep it for a little while. It was important not only to make it attractive but also create the association with the taste at the same time letting the consumer to find ingredients used in making of the beer hidden all over the vivacious illustrations.
Dimensiones et Involucrum: 500 ml cans HD printed.
330 ml glass bottles with labels.
Notulae: Craft beer, Beer mail, Alaus laiskai, Collage, Mail, Post Stamp
Technologia Productionis: Bottle labels was produced by digital printing technolgy in brewery. Cans was printed in Can printing house.
Provocatio Designandi: Gentleman is the brand character of Volfas Engelman which is the head brand Beer Mail trademark. And the challenge in this case was to combine this “chatty extrovert” design of craft beer with the gentleman qualities of head brand at the same time avoiding to appear casual and visually similar to a classic beer. Collage graphics together with a postage stamp resembling label was the answer in this case, combining art courage and gentlemenhood into unique visual identity.
Investigatio: Craft beer category is exceptional in the field containing bold package designs and creative illustrations. Big part of labels are exactly that which helps to stand out and highlight the courage of producer as well as unique qualities of product itself. Sometimes even chaotic illustrations helps to reveal that rebellious approach to beer making.
One of the most important goals was to find that exclusive style and to make this product noticeable in this challenging market.
Inspiratio: The name Beer Mail made us look at the subject of mail. The frame of the stamp was inspired by the idea of the post stamps and how unique it can be, oftentimes even collection worthy. The products are exclusive and produced in small quantities, so we wanted this to be reflected in a design of each label. Every beer type has a unique combination of unexpected flavours that sets the tone for a collage style illustrations combining elements that are inseparable at the first glance.
Duratio Operis: This project started in January 2020 and is still ongoing adding a new variety every other month.
Cursus Operationis: Beer Mail brand products are produced by one of the biggest local breweries and standard packaging mediums was presented as an only option for the time being. Only challenge was to blend in existing craft beer market as smooth as possible. Therefore 330ml bottles and 500ml cans were selected as the primary packaging.
Membra Turmae: Creative Director: Motiejus Gaigalas
Graphic Design: Sandra Ramoskaite
Agnitiones Imaginum: Illustrations & Visuals: Sandra Ramoskaite