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From Caudat Involucrum Coffeae ab Vu Agency

Opus From Caudat Involucrum Coffeae a designatore Vu Agency est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Involucri.


AesInvolucrum· 2021

From Caudat Involucrum Coffeae

a Vu Agency

Cliens: From CauDat

Victor praemii Praemium A' Design Award Aeneum in Categoria Involucrum

12,176

Victor Praemii Verificatus

Verifica Statum Praemii pro #122819

Colores

Designum

De From Caudat Involucrum Coffeae

From Caudat est ratio involucrandi coffeae, quae in formis unius kilogrammatis, quingentorum grammatum et ducentorum quinquaginta grammatum fabricatur. Consilium solitam imaginem granorum coffeae substituit personis graphicis fictis, quae ex antiquis civilizationibus et ex arte tattoo Samoana inspirantur. Color flavus et niger moderata proportione adhibentur ut contrastus sine visuali molestia creetur. Spatium apertum dispositionem claram et facilem ad legendum servat. Involucra typis offset et flexographicis in charta, lamina aluminii et pellicula plastica imprimuntur. Propositum est involucrum coffeae quod facile memoria teneatur et aliis facile describatur.

Agnitio

De Praemium A' Design Award Aeneum

From Caudat Involucrum Coffeae victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur From Caudat Involucrum Coffeae rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. From Caudat Involucrum Coffeae necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares
After more than 1 year of researching on Vietnamese and international packaging, realize that most of the packaging in general and coffee in particular focus on the artistic factor, but forget the practicality and application of when it comes to the market, it is about building an image that can be easily recalled and passed down by word of mouth.

The project aims to create an easily word-of-mouth name for packaging designs.
Dimensiones et Involucrum
1Kg: Total size: 45x78cm x 2
Finished product size: 13.5 x 39 x 9cm
Packaging Substrate / Materials: Polyester (PET), aluminum foil (Al) and polyethylene (PE)
Printing Process: Flexography

500g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset

250g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset
Notulae
coffee, packaging, design, caudat, vietnam, branding, brandingdesign, brand, designinspiration
Technologia Productionis
Packaging Substrate / Materials: Paper, aluminum foil (Al) Printing Process: Offset
Provocatio Designandi
The challenge in this project is that we want to change a different view of coffee packaging. We wanted to apply impressive and distinctive design techniques, which is very difficult to convince our customers that in the coffee packaging market there must always be coffee beans.
Investigatio
We read books about the history of coffee, we study coffee, we visit art museums and historical elements, graphics, dramatic color shapes, legendary animals, from So we designed this impressive packaging system.
Inspiratio
A is the first and highest letter on the used scale that everyone implies is the best.

CAO is the second product line name for customers to enjoy. HIGH means premium, which ranks the highest on the quality scale.

Inspired by ancient mascots from many different civilizations.

In Greek mythology, the owl is the symbol of the goddess of wisdom Athena.

The Great Sphinx of Giza

Anubis The god of Egypt

The design style is inspired by the tattoos of the samoan people
Duratio Operis
2020 - Ho Chi Minh City, Vietnam
Cursus Operationis
Packaging design is defined as good, good here including the art and applicability of the packaging when appearing at the point of sale, the way the packaging is and the packaging itself. Good packaging design achieves three elements: Aesthetics, Story and word of mouth application.
Membra Turmae
Vu agency
Agnitiones Imaginum
# Main Image: Creative director: Quyen Vu
#1 Graphic Designer & Photographer: Vu Agency
#2 Graphic Designer & Photographer: Vu Agency
#3 Graphic Designer & Photographer: Vu Agency
#4 Graphic Designer & Photographer: Vu Agency

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Bonum Designatum Magna Agnitione Dignum Est

A' Design Award est praemium internationale, a iudicibus collatum, bono designato tributum. Participa in A' Design Award ut occasionem obtineas meritocraticam agnitionem acquirendi, famam, praestigium et publicitatem pro opere tuo. Nomina opus tuum ad A' Design Award et pro pretioso praemio A' Design Prize certa.

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