Rikchari Munus Primarium: Involucrum Coffeae ab Planetario

Opus Rikchari Munus Primarium: Involucrum Coffeae a designatore Planetario est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Ferreum in Categoria Certaminis Designatio Involucri.

FerrumInvolucrum· 2021

Rikchari Munus Primarium: Involucrum Coffeae

a Planetario

Cliens: Rikchari Packaging by Planetario

Victor praemii Praemium A' Design Award Ferreum in Categoria Involucrum

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Victor Praemii Verificatus

Verifica Statum Praemii pro #121161

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Rikchari Munus Primarium: Involucrum Coffeae

Textus Libri: Rikchari est consilium involucri pro nota coffeae Peruanae, quae sustentabilitati et officio sociali student. Nomen Rikchari in lingua Quechua "expergiscere" significat, et littera C umbram efficit quae simul granum coffeae et oculum suggerit. Involucrum formam logotypi sequitur, quod constructione typographica utitur ex figuris geometricis Imperii Incarum Peruani inspirata, quae Tocapu nominatur. Coffea in Chirinos, in septentrionali Peru, ad altitudinem 1700 metrorum supra mare colitur. Consilium coffeam ut productum organicum cum proposito sociali praebet.

Agnitio

De Praemium A' Design Award Ferreum

Rikchari Munus Primarium: Involucrum Coffeae victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Rikchari Munus Primarium: Involucrum Coffeae creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Rikchari Munus Primarium: Involucrum Coffeae ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Rikchari is a socially responsible coffee brand that stands for sustainability, with a strong smell, precise acidity and a delicious flavor. It was created in Chirinos, in the province of San Ignacio, in the north of Peru, growing at 1700 meters above sea level, the perfect height for Arabica coffee. The new branding and packaging reflect their values: conscience, quality, humanity and commitment. They wanted to maintained the quality and essence of the coffee when it reaches the final consumer.
Dimensiones et Involucrum: Dimension: 160 mm x 240 mm / Weight: 250 grams
Notulae: design, coffee, coffee design, packaging, coffee packaging, peruvian designs, latin america, peru, peruvian coffee
Technologia Productionis: This design was done digitally with Adobe programs. Physical proofing was also done to check details.
Provocatio Designandi: As a new product, the previous packaging did not fully represent its purpose as a brand, which caused it to communicate a generic aspect that failed to stand out from its competition in the sector.

Rikchari is a brand with purpose, created by two women who care about making the highest quality coffee for their customers, seeking to give value to coffee from Peru and Cajamarca around the country, as well as leaving Peru up high. It is intended that the brand competes as an organic product full of passion, dedication and with a social purpose, so it was necessary to present this in the packaging design.
Investigatio: The project seeks to tell the world that Peru has one of the best areas for growing coffee. Rikchari grows on a farm in Cajamarca, which began producing coffee more than 50 years ago, following in the footsteps of an export coffee tradition.

The brand seeks to provide a product that can raise the established standards, to provide work and generate income for several families in the community and to solve different social projects in the town. All this process is strongly related to the brand's values: conscience, humanity, commitment and quality.
Inspiratio: The brand name, Rikchari, means WAKE UP in Quechua, so we worked with the letter C to represent a silhouette that resembles a coffee bean and an eye. The packaging followed the idea of the logo design, which has a typographic construction that resembles the geometric shapes made in the Inca empire of Peru, known as Tocapu. This design reflects a quality product, made with passion and at the same time a product that reflects its human, social and organic side.
Duratio Operis: The project began at the end of 2019 in Lima, Peru and was completed in June 2020. The printing of the product began in September 2020.
Membra Turmae: Creative Director: Pedro Alayza Maccera
Account Director: Eddy Alarcón Herrera
Account Coordinator: Sandra Benavente Velando
Art Director: Kevin Huarac Romero
Graphic Designer: Renato Romero Saenz