Yanjing White Beer Involucrum Cerevisiae ab Gen Xu and Feihu Han

Opus Yanjing White Beer Involucrum Cerevisiae a designatore Gen Xu and Feihu Han est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Involucri.

AesInvolucrum· 2021

Yanjing White Beer Involucrum Cerevisiae

a Gen Xu and Feihu Han

Cliens: Beijing Yanjing Brewery Co.,Ltd.

Victor praemii Praemium A' Design Award Aeneum in Categoria Involucrum

11,517

Victor Praemii Verificatus

Verifica Statum Praemii pro #120520

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Yanjing White Beer Involucrum Cerevisiae

Cerevisia Alba Yanjing est consilium involucri pro cerevisia in lagunculis et vasis metallicis. Imagines figurae culturas Sinicas et Germanicas coniungunt, coloribus ex vestitu pedifollis Germanici sumptis et imaginibus hordei et lupuli tributum Germaniae, unde cerevisia alba originem duxit. Tabula tituli scuti forma nomen producti extollit et dispositionem aequilibratam servat. Vas metallicum ad mensuram vulgaris palmae factum est ut tenax firma praebeatur, laguncula vero fastigiata quavis altitudine comprehendi potest. Laguncula ex vitro recyclabili facta est, vas metallicum ex aluminio recyclabili.

Agnitio

De Praemium A' Design Award Aeneum

Yanjing White Beer Involucrum Cerevisiae victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Yanjing White Beer Involucrum Cerevisiae rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Yanjing White Beer Involucrum Cerevisiae necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Yanjing white beer is a new brand promoted by Yanjing Group, which integrates the alcohol and sports culture of China and German. The designing elements are based on the uniform of German football team. While the malt and hops symbolize the fusion of eastern and western culture as well as respect for the original place of white beer. This design helps spread the concept of white beer and also makes the package more recognizable.
Dimensiones et Involucrum: 67.4*67.4*248mm, 54*54*170mm
Notulae: White beer, liquor package, fashionable appearance, cultural connotation, innovative interaction
Technologia Productionis: The package of Yanjing White Beer is made of recyclable aluminum material (canned beer) and recyclable glass (bottled beer). The integrated bottle saves material cost. By presenting the pure ingredients of beer-making, malt and hops, customers can taste the special and abundant flavor of beer and get perfect drinking experience.
Provocatio Designandi: The white beer has been an independent category in Chinese market, but there is further room for the improvement of its market awareness, which still belongs to minor beer. With innovation in terms of fermentation, materials and craft, it guides the new trend of healthy liquor-drinking. Meanwhile, it breaks the market situation of white beer, stimulating the consumption of white beer, refreshing the traditional cognition of white beer and building brand image by the logo and original package.
Investigatio: According to research, most alcohol consumers pursue high-end, individual and high-quality products. And traditional white beer emphasizes foreign background and European and American culture, which does not cater to the aesthetics and taste of Chinese customers. While the new package of Yanjing white beer introduces Chinese characteristics on this basis, which shows the confidence of Yanjing Beer on Chinese culture.
Inspiratio: The package design is inspired by the pure ingredients in malt and hops. The entire package adopts shield-like title, which matches with the recognizable slogan well and highlights the words of White Beer. Meanwhile, the Chinese and German cultural elements, malt, hops and German football team are used as decoration, which shows respect for German, the original place of white beer.
Duratio Operis: The project was started in Beijing in September, 2020 and put on sale in November, 2020.
Cursus Operationis: The can of white beer is designed according to the palm size of most customers so as to facilitate their holding and grasping and avoid easy slipping. While the bottled white beer adopts tapered design so that customers can grasp it properly at any height. The pull ring design on the cap can allow customers to easily open it without an opener at any time and any place.
Membra Turmae: Feihu Han
Gen Xu
Da Wu