Daejeon Bruce Rice Cake Redesign Munus Primarium: Involucrum Placentae Oryzae ab Choulsoon Park

Opus Daejeon Bruce Rice Cake Redesign Munus Primarium: Involucrum Placentae Oryzae a designatore Choulsoon Park est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Involucri.

AesInvolucrum· 2021

Daejeon Bruce Rice Cake Redesign Munus Primarium: Involucrum Placentae Oryzae

a Choulsoon Park

Cliens: Soongraphic

Victor praemii Praemium A' Design Award Aeneum in Categoria Involucrum

11,548

Victor Praemii Verificatus

Verifica Statum Praemii pro #120168

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Daejeon Bruce Rice Cake Redesign Munus Primarium: Involucrum Placentae Oryzae

Textus Libri: Daejeon Bruce Placentae Oryzae Renovatio est consilium involucri pro placenta oryzae quae a societate dulciaria in regione Daejeon venditur. Imagines novem praecipuorum locorum notabilium Daejeon in involucro imprimuntur, ita ut emptores simul cum mercimonio notitias de turismo locali accipiant. Copia in tres series secundum saporem dividitur, et quaeque series colorem naturalem principalis materiae suae adhibet ad gustum monstrandum. Nomina mercium et Coreane et Anglice scribuntur. Charta crassa adhibetur, ita ut involucrum stare vel plane iacere possit neque facile corrumpatur.

Agnitio

De Praemium A' Design Award Aeneum

Daejeon Bruce Rice Cake Redesign Munus Primarium: Involucrum Placentae Oryzae victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Daejeon Bruce Rice Cake Redesign Munus Primarium: Involucrum Placentae Oryzae rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Daejeon Bruce Rice Cake Redesign Munus Primarium: Involucrum Placentae Oryzae necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: 2019-2021 is the year of visiting Daejeon. In order to revitalize the Daejeon tourism culture, Daejeon's nine major landmark graphics were applied to the package of Sungsimdang, a leading confectionery company in Daejeon. Visitors and buyers of Sungsimdang can obtain information on various tourism cultures in Daejeon at the same time as purchasing products, and it will be effective marketing when exporting products in the future.
Dimensiones et Involucrum: Outer packing 234mm*120mm, inner packing 80mm*125mm, information paper 85mm*125mm
Notulae: Illustration, Graphic, Design, Package
Technologia Productionis: The designer decided that the Daejeon Bruce Mochi packaging should convey honest products and brand image while conveying information about local attractions.
To this end, each series was divided into three series according to taste, and each series was designed by linking the brand and local story.
This allows you to experience a variety of products, as well as convey visual information to consumers who have purchased the product.
You can also use thick paper to stand or lay it down. And it is not easily damaged.
Provocatio Designandi: The student designer alone conducted market research from planning to final design results. We have invested a lot of time in surveys to get our marketing results, and we have done several tests on the material of the paper and the structure of the package so that we can install or place the package later.
Investigatio: We divided into two categories: Daejeon local residents and all citizens (including foreigners), and conducted a questionnaire on the brand of the product to be designed and a questionnaire on the degree of understanding of landmarks in the Daejeon area.
As a result, the experience with the product brand “Sungsimdang” was high, but the experience with landmarks in the Daejeon area was somewhat insufficient. Therefore, it was determined that if the local landmark was promoted through the influential company “Sungsimdang” in the region, it would be a good marketing for both the company and the Daejeon area.
Inspiratio: There are various cultural assets and attractions in Daejeon, but it is a pity that many people do not know well and most foreigners only know Seoul. Therefore, we considered the necessary methods to effectively activate local tourism through influential companies in the Daejeon region.
Duratio Operis: The project started in March 2020 and was completed in November 2020 and has been exhibited at the Hanbat National University Moglyeon Gallery.
Cursus Operationis: The designer selected the color flow of each of the three series as the original color of the material, so that consumers can easily grasp the taste of the product they want to purchase. Also, in consideration of various consumers, English and Korean were applied to each product name in addition to colors.
Membra Turmae: Individual