Opus Love Art Campania a designatore Daniel da Hora est victor maxime honoratus praemii praestigiosissimi 2024 Praemium A' Design Award Aeneum in Categoria Certaminis Publicitas.

AesPublicitas· 2024

Love Art Campania

a Daniel da Hora

Cliens: Dahlstedt Holding SL

Victor praemii Praemium A' Design Award Aeneum in Categoria Publicitas

82,144

Victor Praemii Verificatus

Verifica Statum Praemii pro #119665

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Love Art Campania

In campania sua inaugurali, Winghook inceptum audax et artificiosum aggreditur ad declarationem claram faciendam. Fusionem diligentem manipulationis digitalis et reinterpretationis artificiosae adhibens, Winghook opera celebria ex Historia Artis in narrationem suam incorporat. Per manipulationem peritam, campania spectatores ad incongruitates discernendas provocat, cum praecisione et cura singulari. Classica nota cum innovationibus audacibus iuxta ponens, Winghook non solum contemplationem invitat, sed etiam virtutem suam in integritate thesaurorum artificiosorum custodienda ostendit.

Agnitio

De Praemium A' Design Award Aeneum

Love Art Campania victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Love Art Campania rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Love Art Campania necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: For the first campaign of Winghook, it was needed a bold and artistic approach to make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. By using famous paintings of Art History in a new, surprising way, it's clear that, if things are not in their right place, you will notice in a minute.
Dimensiones et Involucrum: Posters: 480 X 640 mm
Magazine: 200 X 280 mm
Notulae: Art, Creative, Museum, Paintings
Technologia Productionis: More then 400+ hours of digital treatment and manipulation work over Procreate, Blender, Photoshop, and Illustrator. Almost 10 Giga bytes of data for each project, including ultra-high resolution images of the original files (up to 600 Megapixels).
Each painting had a sketch over it before we ímplement the final digital manipulations, so we could take càre over the color and líght aspects of the original, using the tools of the software. The final "new" paintings also took into consíderation what elements were erased or moved on the scene, and in some cases we even needed to change the whole painting lightening, shadowing, and physics.
Provocatio Designandi: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, we created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product. Now, your challenge is to find out whats is missing or different on all of those images. Can you do that? If you really love art, you can.
Investigatio: For the first campaign of Winghook, we needed to be bold and make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. So, by using famous paintings of Art History in a new, surprising way, we make clear that, if things are not in their right place, you will notice in a minute.
Paintings names:
Las meninas, Diego Velazquez (public domain);
Nude Maja, Francisco Goya (public domain);
Painter’s Mother, James Whistler (public domain);
Composition 2, Piet Mondrian (public domain);
A Bigger Splash, David Hockney (Gerety);
Soup Cans, Andy Warhol (MoMA);
baking the Bread, Anders Zorn (public domain).
Inspiratio: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, it was created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product.
Duratio Operis: The project started in Dec 2021 in Stockholm SUE and it’s still running.
Membra Turmae: Creative Director / Designer: Daniel da Hora
Agnitiones Imaginum: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.