Gogoon Involucrum Potionis Alcoholicae ab Wen Liu, Bo Zheng and Weijie Kang

Opus Gogoon Involucrum Potionis Alcoholicae a designatore Wen Liu, Bo Zheng and Weijie Kang est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Aureum in Categoria Certaminis Designatio Involucri.

AurumInvolucrum· 2021

Gogoon Involucrum Potionis Alcoholicae

a Wen Liu, Bo Zheng and Weijie Kang

Cliens: Luzhou Laojiao Co., Ltd.china

Victor praemii Praemium A' Design Award Aureum in Categoria Involucrum

41,515

Victor Praemii Verificatus

Verifica Statum Praemii pro #119505

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Gogoon Involucrum Potionis Alcoholicae

Gogoon est designatio lagoenae et involucri pro baijiu, spiritu Sinensi destillato. Lagoena formam cylindricam simplicem habet, quae puritatem exprimit. Umerus lagoenae ornatum mallei fert, qui ad artificium diligens refertur. Corpus textura subtili granorum lucis diurnae perficitur, quae lucem per superficiem reflectit. Operculum metallum, granum corii et lignum coniungit, formae simplici texturam divitem praebens. Lagoena latitudine LXXV mm, profunditate LXXV mm et altitudine CCLX mm metitur. Designatio baijiu in stilo luxuriae levis novo consumentium coetui praesentat.

Agnitio

De Praemium A' Design Award Aureum

Gogoon Involucrum Potionis Alcoholicae victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Gogoon Involucrum Potionis Alcoholicae inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Gogoon Involucrum Potionis Alcoholicae cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Luzhou Laojiao launched a new strategic brand "Gogoon", laying out the new consumption era of China's consumption upgrade and the rise of light luxury consumption. Gogoon is positioned as the first new light luxury baijiu in China's baijiu industry, pioneering the quality standard of Chinese light luxury baijiu, also innovation leads the era of light luxury baijiu consumption, and opens the third trend of Luzhou Laojiao.
Dimensiones et Involucrum: Width 75mm* Depth 75mm* Height 260mm
Notulae: LUZHOU LAOJIAO, Baijiu, Baijiu packaging, Gogoon
Technologia Productionis: The bottle cap is made of metal, leather grain and wood, which interprets simplicity without losing the texture. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. The bottle body uses delicate and textured daylight grain, such as dazzling sunlight, which release full positive energy. This is the unique visual symbol of Gogoon, and it defines the new design style of high-end Baijiu bottle.
Provocatio Designandi: Four major innovations: No.1: A category which is the leading brand of high-end Baijiu bottle. No.2: A quality which is the high standard of consumers for a better life. No.3: A brand which creates high-end brand characteristic and wins cultural belongingness and brand recognition. No.4: A value experience, which does a good job in cultural experience of producing region and consumer communication to enhance cultural value. Gogoon intends to promote the development and prosperity of China's high-end Baijiu bottle product.
Investigatio: The most important thing in commercial design is to find the aesthetic logic that fits this era! Design is dynamic, it is always changing, because the public aesthetics is always changing, and there will even be flashback in a certain period of time. Therefore, no design concept and design style can stand forever, but from the current stage, the design of the trinity of genes, aesthetics and experience is the product direction of the Baijiu industry.
Inspiratio: Gogoon's core concept is the ultimate attitude under light luxuryism. The simple cylindrical bottle design has the experience to the inner purity. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. Therefore， the bottle body uses different wavelengths of light to combine as dazzling light, which implies that a new consumer era is blooming.
Duratio Operis: 2020.01~2020.03 Shenzhen, China
Cursus Operationis: "Gogoon" is a new product based on theoretical innovation and consumption upgrades. It completely subverts consumers' perception of traditional bottle Baijiu. The time of pseudo-innovation using conceptual gimmicks in the past has passed! Gogoon proposes the light luxury standard for the first time in the Baijiu industry, which not only creates a new life proposition and value standard. It also respects consumers in the true sense and abandons pseudo-innovation.
Membra Turmae: Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang