Opus Yamamotoyama Rebranded Sarcina Tea a designatore Eisuke Tachikawa est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Platinum in Categoria Certaminis Designatio Involucri.
PlatinumInvolucrum· 2021
Yamamotoyama Rebranded Sarcina Tea
Cliens: Nosigner
Victor praemii Praemium A' Design Award Platinum in Categoria Involucrum
Victor Praemii Verificatus
Verifica Statum Praemii pro #119471Designum
De Yamamotoyama Rebranded Sarcina Tea
Yamamotoyama unus ex vetustissimis et probatissimis tea mercatoribus in Iaponia est. Primus hodie tea viridis vendere fuit. Notione Reditus ad originem Edonis NOSIGNER resignavit sarcinas ut traditum tea culturam vivam servarent et in futurum transmitterent. Ut recentiores, servato longae historiae notae suavitate, NOSIGNER ad traditiones colores et structuram voluminum Yamamotoyama' rettulit, cristas originalis parvas et genus Edonis calligraphiae.
Agnitio
De Praemium A' Design Award Platinum
Yamamotoyama Rebranded Sarcina Tea victor est Praemii A' Design Award Platinum, honoris amplissimi formis vere eximiis, elegantibus et magnificis dati. Victores Platini miracula creationis sunt, testimonia finium ingenii inventivi, et industriam inaequabilem auctorum suorum ostendunt. Exspectatur has formas opera celeberrima fore, quae aetatis venustatem definiant, ad societatis salutem conferant et fines artis, scientiae, formandi et technologiae promoveant. Yamamotoyama Rebranded Sarcina Tea excellentiam transcendentem exhibet et utilibus proprietatibus mundum meliorem reddit. Yamamotoyama Rebranded Sarcina Tea opus est Praemio A' Design Award Platino victum, quod cupiditates excitat, animos incitat, delectat et magnum gaudium creat.
Post Designum
Fasciculus Nuntii
Merita, sodales gregis et singula technica a designatore praebita.
- Proprietates Singulares
- "YAMAMOTOYAMA" is one of the oldest and most established tea merchants in Japan. It has been the first to sell Green tea today.
With the concept of "Return to the origin of Edo", we have redesigned the packages to keep the traditional tea culture alive and pass it on to the future. To make them modern while retaining the charm of the long history brand, we referred to the traditional colours and structure of the scrolls with YAMAMOTOYAMA’s original small crests and the calligraphy style of Edo. - Inspiratio
- To rebrand YAMAMOTOYAMA, the aesthetic sense of the Edo period was the key. There was a unique culture of layering colours called Color Matching. For new packages, we selected from among the traditional Japanese colours based on the concept of that culture. The psychological impressions of the colours were chosen to reflect the taste and regional characteristics of the tea. The branding expresses the traditional tea culture as a bridge to connect tradition with the future.
- Membra Turmae
- Art Direction: NOSIGNER (Eisuke Tachikawa)
Graphic Design: NOSIGNER (Eisuke Tachikawa, Ryota Mizusako)
Client: YAMAMOTOYAMA Co.,Ltd. - Agnitiones Imaginum
- Photography: Sato Kunihiko
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