Opus Lays Signature Experientia Notae Repentina a designatore PepsiCo Design and Innovation est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Aureum in Categoria Certaminis Eventum.
AurumEventum· 2021
Lays Signature Experientia Notae Repentina
a PepsiCo Design and Innovation
Cliens: PepsiCo Design & Innovation
Victor praemii Praemium A' Design Award Aureum in Categoria Eventum
Victor Praemii Verificatus
Verifica Statum Praemii pro #118889Designum
De Lays Signature Experientia Notae Repentina
Lays Signature est experientia notae repentina circa laminas solani creata. Experientia in locis temporariis intra tabernas exclusivas exhibetur, ubi mensa laminarum miscendi artis parvae scaenae instar agit. Visitatores spectaculum vivum spectant, in quo sapores singulares coram ipsis manu conficiuntur. Forma theatralis et multisensoria modum, quo laminae apponuntur, gustantur et communicantur, denuo fingit. Consilium est ad clientes iuniores pervenire, qui veras experientias et communicationem socialem magni aestimant. Prima pars in emporio Lane Crawford praesentata est.
Agnitio
De Praemium A' Design Award Aureum
Lays Signature Experientia Notae Repentina victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Lays Signature Experientia Notae Repentina inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Lays Signature Experientia Notae Repentina cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.
Post Designum
Fasciculus Nuntii
Merita, sodales gregis et singula technica a designatore praebita.
- Proprietates Singulares
- Lays Signature is a brand experience with the singular mission to make potato chips sexy to what is rapidly becoming known as the me generation. This one-of-a-kind theatrical experience takes place at pop-up locations in exclusive retailers. At these mixology chip bars folks are treated to a live performance where unique flavors are hand-crafted right before their eyes.
- Inspiratio
- Our challenge was to meet our future customers where they are. Which is out in the world having experiences. And on their phone posting about themselves. Our solution was to create a rich and multi-sensory experience that reimagine how people consume chips with Lays Signature. Its first installment at the exclusive department store, Lane Crawford.
- Membra Turmae
- PepsiCo Design & Innovation
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