Tokinone Functio Primaria: Vasculum Cibi ab Toshiki Okada

Opus Tokinone Functio Primaria: Vasculum Cibi a designatore Toshiki Okada est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Involucri.

AesInvolucrum· 2021

Tokinone Functio Primaria: Vasculum Cibi

a Toshiki Okada

Cliens: Zikkichi Co.,Ltd.

Victor praemii Praemium A' Design Award Aeneum in Categoria Involucrum

11,732

Victor Praemii Verificatus

Verifica Statum Praemii pro #118715

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Tokinone Functio Primaria: Vasculum Cibi

Textus Libri: Tokinone est vasculi designatio pro Dorayaki, placenta traditionali Iaponica quae ex pulmento fabarum inter duas lagana compositum conficitur. Versio Tokinone cremam butyraceam et sapores, ut fructus et theae viridis, addit. Forma septem coloribus utitur, uno pro quoque sapore, cum figuris fortuitis quae texturam mollem significant. Colores et formae vetera et nova, Iaponica et Occidentalia exempla, coniungunt. Capsa ex charta praestantis qualitatis non nitida facta est, quae texturae placentae congruit. Unicuique placentae spatium amplum intra capsam datur. Omnes partes ex charta recyclabili factae sunt et post usum plane complicari possunt.

Agnitio

De Praemium A' Design Award Aeneum

Tokinone Functio Primaria: Vasculum Cibi victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Tokinone Functio Primaria: Vasculum Cibi rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Tokinone Functio Primaria: Vasculum Cibi necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Tokinone is a new and nostalgic product that adds butter cream and flavors such as fruit and green tea to Dorayaki , a traditional Japanese pastry made by sandwiching bean paste between pancakes.
Fun patterns with colors representing the seven flavors and random shapes are expressing the fluffy texture.
Unlike traditional Japanese confectionery packaging, the colorful, pop, and high quality atmosphere of this product is appreciated as a gift. It is made of non-glossy high quality paper, all made from recyclable paper products.
Dimensiones et Involucrum: Small box:(W)200mm x (D)120mm x (H)105mm
Large box:(W)200mm x (D)98mm x (H)235mm
Individual:(W)118mm x (D)30mm x (H)138mm
Notulae: Sweets, Traditional sweets, Japanese sweets, Wagashi, Japanese food, Package design
Technologia Productionis: The Dorayaki cakes that come in the box are very soft, so each one is specially designed to have sufficient margins. The box is made of non-glossy high quality paper to match the texture of the Dorayaki. Also recyclable paper products were chosen for everything related to this product.
Provocatio Designandi: Many of the traditional Japanese confectionery packages were expected to be of high quality as gifts, and this project was required to express a modern style while inheriting the tradition. In the design, expressing the warmth was the most important part of this product, which is prepared by hand, while at the same time achieving both the quality as a gift.
Investigatio: Kawagoe City, where this product is sold, is a tourist destination, and in recent years has become a popular dating spot among young people and foreigners. With the shift in tourist demographics, the traditional souvenir wagashi also needed to be reborn. The branding and package were designed from scratch to create a product that would be loved by people of all ages and languages, while retaining the Japanese tradition.
Inspiratio: Tokinone means "tone of time" in Japanese. To revive this Japanese traditional confectionery Dorayaki (pancake-like patties wrraped around filling of sweet bean paste.) handed down from long ago as a new local specialty of the modern age, colors and shapes that give a sense of both new and old, Japanese and Western styles are used.
The colors used in the design were imagined from butter, strawberry, tangerine, rum, sweet potato, matcha, and hojicha.
Duratio Operis: Development began in 2019 in Kawagoe City, Saitama Prefecture, and sales began in 2020 at a long-established Japanese confectionery store near Kita-in, Kawagoe City.
Cursus Operationis: The design is consistent with the rationale behind the color choice, but also visually catches the eye with a pop and high quality atmosphere that makes the product tasty and enjoyable. All packages are made of paper and can be easily disassembled and folded, making them environmentally friendly.
Membra Turmae: Brand Manager:Masahito Nunome
Agnitiones Imaginum: All Image: Photographer Nozomi Suzuki 2021 / Art Director Toshiki Okada 2019 / Graphic designer Toshiki Okada 2019