360 Design Budapest Expositio Mixta ab Hungarian Fashion and Design Agency

Opus 360 Design Budapest Expositio Mixta a designatore Hungarian Fashion and Design Agency est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Aeneum in Categoria Certaminis Eventum.

AesEventum· 2021

360 Design Budapest Expositio Mixta

a Hungarian Fashion and Design Agency

Cliens: Hungarian Fashion & Design Agency

Victor praemii Praemium A' Design Award Aeneum in Categoria Eventum

25,645

Victor Praemii Verificatus

Verifica Statum Praemii pro #118320

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De 360 Design Budapest Expositio Mixta

360 Design Budapest est expositio mixta quae designationem Hungaricam et Europae Centralis hodiernam praesentat. Expositio corporalis spatium proprie factum 265 metrorum quadratorum occupavit, in aream inscriptionis et salutationis, spatium mediaticum magnis velis ad disputationes rotundae mensae enregistratas monstrandas, et tres areas expositionis pro rebus selectis divisum. Suggestum digitale spatium aedificatum reflectit et ex quolibet loco visitari potest. Perspicilla realitatis virtualis in loco duo spatia coniunxerunt. Versio digitalis durationem et amplitudinem eventus extendit.

Agnitio

De Praemium A' Design Award Aeneum

360 Design Budapest Expositio Mixta victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur 360 Design Budapest Expositio Mixta rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. 360 Design Budapest Expositio Mixta necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Last October 360 Design Budapest opened its virtual and physical doors to visitors. The uniqueness of the exhibition is its phygital nature, allowing the organizer - despite the current pandemic situation - to successfully deliver a regional-scale event and to provide the public to visit the exhibition both offline and online. On the digital platform of the exhibition, the visitors can walk through the exhibition space - just like they were visiting the built exhibiton that took place last October - and admire the work of Hungarian contemporary designers, but also to visit the regional exhibition - as a perfect mirror of the physical exhibiton.
Dimensiones et Involucrum: The physical exhibition took place in a custom-made space of 265 m2, that has been divided into 5 main sections: Registration and welcome area, media space to show the pre-registered roundtable discussions on giant screens, and 3 exhibition spaces dedicated to the artworks following the concept of the event. The digital exhibition space represents an extension of the physical space, and was conceived in a way that it is the exact mirror image of the physically built space.
Notulae: phygital, hfdadesign, 360DesignBudapest, 360dbp, exhibition, digital platform, hfdagency
Technologia Productionis: For the digital platform of the event, upon choosing the digital solution, it was a key element to make sure that those who are visiting only the digital platform have the same real experience as t they were walking in the physically built space. Also, on site at the offline exhibition it was crucial to link the physical space with the digital thanks to the VR glasses available on spot.
Provocatio Designandi: The main challenge was to deliver a regional-scale event even despite the current pandemic restrictions, to find a format that would be available both offline and online to reach the same amount of people. At the offline exhibition, the main challenge was to ensure the safety of our visitors and exhibitors. By the digital expansion of the physical exhibition, we were able to create an opportunity to present the works of talented designers extensively and safely, even in the midst of the virus situation. Part of the concept was to point out how physical and digital spaces can be mashed together. This digital platform dedicated to the event enables everyone to view the exhibition online regardless of geographical distance, so if someone missed to visit the physical exhibition, they will always have the opportunity to walk in the digital space to admire the creations.
Investigatio: Due to the pandemic situation the Hungarian Fashion & Design Agency was urged to create an event with new and unique solutions to establish the same value and standard as if there were no crisis situation at all and to keep the same accessibility of the exhibition despite the situation. The agency brought this exhibition to life with very irregular circumstances, but still wanted to keep its meaning – how we can implement these contemporary creations into the everyday lives of the general public. The uniqueness of the exhibition laid upon the fact of its both digital and physical nature to create something hybrid, something completely new. It was a challenge for the organizer to reach the same amount of audience but also to make sure to keep a safe environment for them while still keeping the numbers that were originally planned.
Inspiratio: 360 Design Budapest was aiming to showcase the present state of the Hungarian design industry alongside the role of design in our everyday lives. The event displays designers of the Hungarian and regional design scene, who work on the highest standards, highlighting also through this high-value selection that Hungarian and Central European is indeed world class. The physical exhibition was hosted in a custom-made exhibition space where the selected designer objects were presented in three main areas.
Duratio Operis: The preparations of 360 Design Budapest started early May, 2020 and needed constant review due to the pandemic situation. The exhibiton opened its physical and digital doors on 8 October 2020 in Budapest, in a location custom-made for the event. Although the former one only lasted for 3 whole days, the digital platform is still available to visit to this day.
Cursus Operationis: Participant engagement was insured, since all three days the physical exhibition was open, it attracted visitors to maximal capacity. Additionally, the visitors of the physical exhibition could experience the digital space using the VR glasses that were placed on the spot. Thanks to the digital platform of the event, the exhibition can still be visited by everyone, regardless their geographical location. Not only it enables to reach even more design-minded people but also helps to extend the duration of the event. Also, it is a perfect tool to reach people who would have visited the physical exhibition under normal circumstances but who decided to stay away due to the pandemic.
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