Cap Pac Productum Promotionale Eventuum ab Joshua Grant Rayner

Opus Cap Pac Productum Promotionale Eventuum a designatore Joshua Grant Rayner est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Argenteum in Categoria Certaminis Publicitas.

ArgentumPublicitas· 2021

Cap Pac Productum Promotionale Eventuum

a Joshua Grant Rayner

Cliens: Cassette Concepts limitied

Victor praemii Praemium A' Design Award Argenteum in Categoria Publicitas

34,498

Victor Praemii Verificatus

Verifica Statum Praemii pro #117274

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Cap Pac Productum Promotionale Eventuum

Cap Pac est productum promotionale ad usum in eventibus sub divo excogitatum. Cap Pac ex una charta lamina confectum est et plures res utiles coniungit. Duo umbracula solis divelli possunt et circa caput adnecti ut oculos obumbrent. Reliqua tabula pro signo inservit quod nuntium pro quoque eventu electum ferre potest. Eadem tabula etiam ut gestamen duobus potionibus operatur. Charta recyclata vel certificata adhibetur, una cum atramento sine aqua et siccatione energiae parcae. Propositum est minuere purgamenta a materia promotionali creata.

Agnitio

De Praemium A' Design Award Argenteum

Cap Pac Productum Promotionale Eventuum victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Cap Pac Productum Promotionale Eventuum opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Cap Pac Productum Promotionale Eventuum creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Cap Pac is a marketing tool designed to raise brand awareness at events. Cap Pac gives consumers multiple useful products all made from one sheet of card. Our product is a sign which has two detachable sun visors. Once the sun visors have been removed, the sign also has a second use, becoming a two-drink carrier, with a version with two removable coasters/coupons, utilising all the material. They are also truly sustainable, each Cap Pac produced actually has a Net Positive impact on the Environment and Society.
Dimensiones et Involucrum: Overall size of flat size of 465mm (h) x 365mm (w) x 0.6mm (d)
Sign/Drinks Carrier 281mm (h) x 323 (w) x 0.6mm (d)
Sun visor peak 91mm with 8 options for different head sizes between 530mm to 600mm.
Notulae: Marketing tool, Promotional, Events marketing, Sustainable, Recycle,
Technologia Productionis: Either recycled or FSC certified material. Chemical free, VOC free and waterless ink, which has no waste. LED drying ink which uses 20% of the energy that UV drying uses. Produced in a carbon neutral factory powered by renewable energy. Carbon offsetting such as UN-backed project which is helping to conserve 86,000 hectares and regenerate a further 1,200 hectares of deforested of the Amazon. Zero waste to landfill and 100% of the waste is recycled and then fed back into our supply chain.
Provocatio Designandi: While developing this product I faced a few challenges along the way. Creating a configuration where each separate product would fit together, leaving no wasted space, fully utilising the material. Due to the technical functions of each element of the product, choosing the correct martial has been vital. We needed a card that is durable for repeated use as a drinks carrier, but also flexible enough to be able to wrap around and connect the head band for the Sun visors, without the material creasing and compromising the design.
Investigatio: We asked a group of industry experts, Brand Activation Managers, Merchandise Buyers and Events Organisers questions to pin point the issues they have with what is currently available, what is important to them and what is important to their customers. What became clearly apparent was an issue with uptake and repeated use of the current promotional products, and the want/need for the product to be sustainable and cost effective.
Inspiratio: After seeing how many promotional products and marketing materials were handed out at every event I attended and noticing how much was just discarded and thrown away, I felt that marketing tools should do more for the consumer, by actually being a useful product which helps solve issues at the event and is therefore visually used throughout. As well as this it was vital that the product had to be designed that if thrown away, it would either be recycled or failing this, safely biodegrade.
Duratio Operis: The project development started in June 2020 in the South of the UK and we have recently launched the product in hopes to be at events this summer.
Cursus Operationis: To use the product, start by tearing off the first sun visor by breaking the five points which attach it to the main body of the product. Then repeat this with second sun visor. They are then fastened at the back, helping keep the sun out of the users eyes and the brand name visible. Then they are left with a sign which can have a personalised or tailored message to each event which can be held in the air to show their support. The sign also doubles up as a two drinks carrier, so the user can go to the bar and easily carry drinks back to their seat. Once the drinks are removed, it can then be re-used as a sign again.
Patentes: Patent Pending No.2009115.3 Year 2020 United Kingdom
Copyrights belong to Joshua Grant Rayner Year 2020
Registered Designs
Membra Turmae: Joshua Grant Rayner