Himalaya Sheet Mask Involucrum Larvae Membranaceae ab Elephant Design and Himalaya Wellness

Opus Himalaya Sheet Mask Involucrum Larvae Membranaceae a designatore Elephant Design and Himalaya Wellness est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Involucri.

ArgentumInvolucrum· 2021

Himalaya Sheet Mask Involucrum Larvae Membranaceae

a Elephant Design and Himalaya Wellness

Cliens: Himalaya Wellness

Victor praemii Praemium A' Design Award Argenteum in Categoria Involucrum

31,299

Victor Praemii Verificatus

Verifica Statum Praemii pro #117150

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Himalaya Sheet Mask Involucrum Larvae Membranaceae

Larva Membranacea Himalaica est consilium involucri pro larva faciei membranacea in genere curae personalis. Systema quinque varietates comprehendit et vivida colorum copia, litteris lusoriis notulaque centrali ad se ipsum utitur. Picturae ingredientia naturalia producti stilo molli exhibent. Sacculus in CMYK, albo coloribusque quattuor specialibus Pantone impressus est. Insigne et imago vernice nitida in locis distincta perficiuntur, dum reliqua superficies obtusa est. Consilium ad iuvenes emptores in mercatibus globalibus alliciendos destinatur.

Agnitio

De Praemium A' Design Award Argenteum

Himalaya Sheet Mask Involucrum Larvae Membranaceae victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Himalaya Sheet Mask Involucrum Larvae Membranaceae opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Himalaya Sheet Mask Involucrum Larvae Membranaceae creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements
Dimensiones et Involucrum: The sheet mask sachet packaging is Width 110 mm x Height 160 mm
The sheet mask carton packaging is Width 115 mm x Height 165 mm x Depth 55 mm
Notulae: face sheet mask, packaging design, branding, illustration, personal care, face care, wellness
Technologia Productionis: The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.
Provocatio Designandi: Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.
Investigatio: The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests:

a) Depiction of ingredients on pack make it appear more natural & fresh.
b) Convey benefits upfront, and key product usage details in an easy-to-understand manner
c) Engaging & vibrant packaging to attract immediate attention.
Inspiratio: Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.
Duratio Operis: The project started in September 2019 and finished in December 2020, in Singapore & India.
Cursus Operationis: The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.
Membra Turmae: Himalaya Team:
Marketing Manager: Monica Joyappa
Brand Manager: Sangeeta Deshpande

Elephant Design Team:
Co-Founder, Director: Ashwini Deshpande
Design Director: Mayuri Nikumbh
Lead Designer: Yugandhara Dalvi
Senior Designer: Rutuja Mohole
Pre-production: Pravin Kale
Project Manager: Parthivi Joshi
Strategy & Business Development: Reema Mehta
Agnitiones Imaginum: All designs and images are created by Elephant Design.