Beltur Go Munus Cibi Involucrum ab Musa Celik

Opus Beltur Go Munus Cibi Involucrum a designatore Musa Celik est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Ferreum in Categoria Certaminis Designatio Involucri.

FerrumInvolucrum· 2021

Beltur Go Munus Cibi Involucrum

a Musa Celik

Cliens: Beltur

Victor praemii Praemium A' Design Award Ferreum in Categoria Involucrum

14,560

Victor Praemii Verificatus

Verifica Statum Praemii pro #112421

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Beltur Go Munus Cibi Involucrum

Beltur Go est involucrorum ciborum et potuum series ad usum in magnis hortis urbanis destinata. Capsa cibi super poculum potus collocari potest, et calamus per capsam transit, ita ut cibus et potus una manu teneantur. Parvae areae complicatae in capsa aperiri possunt ut condimenta contineant. Capsa cibi etiam sola adhiberi potest, furca supra posita. Omnes partes ex charta Bristol trecentorum quinquaginta grammatum cum impressione offset factae sunt, et charta plasticam materiam substituit ut plasticum residuum minuatur. Quodque fasciculum planum advenit ad simplicem custodiam et vectationem.

Agnitio

De Praemium A' Design Award Ferreum

Beltur Go Munus Cibi Involucrum victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Beltur Go Munus Cibi Involucrum creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Beltur Go Munus Cibi Involucrum ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The package enables you to hold your food and drink together with one hand.

The food box can be placed on the drink cup since the straw can go through the box. Additionally, the box has small folded areas that can be opened to put sauces inside. The food box can also be used by itself with a fork added on top. We also designed a pack which can be used as a tray to hold coffee, water and cookies.

Compared to classical packaging, this design makes it easier to consume while on the move or sitting on a bench.
Dimensiones et Involucrum: Cold Drink and Snack: 200 mm x 120 mm x 120 mm
Hot Drink and Snack: 200 mm x 70 mm x 100 mm
Snack: 80 mm x 120 mm x 120 mm
Turkish Coffee: 190 mm x 90 mm x 35mm
Notulae: Snack, Take Away, Food Box, On The Go
Technologia Productionis: All packaging was produced using 350 grams of American Bristol paper using offset printing.
Provocatio Designandi: For convenience in storage and transportation, all designs had to arrive at the point of sale packed flatly. The challenge was to design in a way to make sure it is not difficult for the seller to open and use those flat packages.
Investigatio: Living in a big city is exhausting, and everybody wants a break in the urban areas. We observed that people spend time in these parks where our client Beltur serves food and drinks. However, the parks lack suitable areas to sit and eat. Our design brings a solution to this issue.

Also, Istanbul is a crowded city where everyone has little time to have a break during work time. Therefore, we designed this package accordingly, enabling consumers to have a meal while in a rush.

We also searched for the best material to use for the packaging. We used paper -that will be recycled easily- instead of plastic to reduce plastic waste.
Inspiratio: Many people visit parks or gardens to relax. However, food and beverage consumption might turn into a problem in these areas. For our client Beltur, a company that provides food and beverages inside the large parks in Istanbul, we have created a design that will provide a solution when there are no tables and chairs to enjoy a meal.

Our primary inspiration was to make everyday life better and more enjoyable. Thanks to the new packaging design, it is a lot easier to handle and consume meals.
Duratio Operis: The project took place between June 2020 and August 2020 in Istanbul.
Cursus Operationis: Having a quick meal in urban green areas is now remarkably easy with Beltur Go. With the help of the design, food and beverages are held with one hand, and the other hand is left idle for consumption.

The section where the food is placed provides hygiene and convenience compared to the past because it can be closed or opened more properly when desired.

Furthermore, a more effective branding area was implemented in all packages.

Moreover, unlike the regular plastic packs, we used paper as the material in this design instead of plastic to reduce plastic waste.
Membra Turmae: Creative Director: Musa Çelik
Designer: Oğuzhan Bağdat
Agnitiones Imaginum: All photos taken by Musa Çelik.