Opus Biboi Vinum Titulus a designatore Giovanni Murgia est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Involucri.

ArgentumInvolucrum· 2021

Biboi Vinum Titulus

a Giovanni Murgia

Cliens: Cantine Biboi

Victor praemii Praemium A' Design Award Argenteum in Categoria Involucrum

27,577

Victor Praemii Verificatus

Verifica Statum Praemii pro #111397

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Biboi Vinum Titulus

Innovatio, insolens et secura intentio ad definiendum identitatem horum vinorum. Consilium geometricum, quod derivationem a lxx trahit et eam ditat elementis iconographicis quae proprietates territorii Sardi repraesentant. Consilium harum pittaculorum studet effectum tangendi reddere cum lagena amoto, propter chartam pittacii et in imagine aliquarum partium eius. Propositum est communicare novum et iuvenem, securum et immediatum consilium aptum iuvenibus auditoribus quaerentibus qualitatem vini cum appellatione corrupto.

Agnitio

De Praemium A' Design Award Argenteum

Biboi Vinum Titulus victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Biboi Vinum Titulus opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Biboi Vinum Titulus creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The concept of these labels is inspired by the design of the 70s. A mix of shapes and bright colors that highlights the geometric shapes and textures that identify the characteristic elements of these wines and the territory: the mountains, the sea and the typical Sardinian vegetation.
Dimensiones et Involucrum: The peculiarity of the label consists in the fact that it is a single piece that almost completely wraps the bottle. The total dimensions are 222x82 mm
Notulae: wine, packaging, graphic design, label design, sardinia
Technologia Productionis: The label was printed on special paper with a tactile feel. This characteristic gives the label a more prestigious and important role. To make the label more precious, metal sheets in gold and pink were used as well as a Braille relief on the name of the wine and on the iconographic elements.
Provocatio Designandi: The creative challenge to create these labels was to create an unconventional design for wines from a traditional territory such as that of Sardinia. At the same time we wanted to give a light-hearted but elegant appeal to meet the expectations of a young and disengaged public.
Investigatio: The research for this design started from the study of the graphic style typical of the 70s. Together with this, iconographic elements were inserted that represent some of the elements that characterize the territory from which these wines are born. Each label is also characterized by the representation of the initial letter of its name, obtained from the union of the geometric elements that define the design. Even the choice of naming is deliberately ironic and youthful.
Inspiratio: The colors of wine and the typical traditional clothes of Sardinia. The geometric shapes and textures that recall the typical elements that identify these wines. The research started with the typical iconography of the 70s and the colorful and contrasting graphic style of these graphics. The goal is to identify these products in a fresh and decisive way to address a young wine lovers target.
Duratio Operis: The project is started in January 2020 and complete in April 2020 in Sassari (Sardinia, Italy). It is presented on media in April 2020 in Sorgono (Sardinia, Italy)
Cursus Operationis: The design of these labels is studied to give a tactile effect when the bottle is taken, thanks to the label paper and tactile processing. The goal is to communicate a fresh and youthful, light-hearted and immediate design suitable for a young audience looking for a quality wine with an intriguing appeal.
Membra Turmae: Art direction: Giovanni Murgia
Designer: Giovanni Murgia
3D render and mockup: Giovanni Murgia
Print: Juliagraf SpA