Opus Chinese Mooncake Involucrum Capsulae Donariae a designatore Litete Brand Design est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Aureum in Categoria Certaminis Designatio Involucri.

AurumInvolucrum· 2021

Chinese Mooncake Involucrum Capsulae Donariae

a Litete Brand Design

Cliens: Litete Brand Design

Victor praemii Praemium A' Design Award Aureum in Categoria Involucrum

36,021

Victor Praemii Verificatus

Verifica Statum Praemii pro #111173

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Chinese Mooncake Involucrum Capsulae Donariae

Libum Lunare Sinicum est capsula donaria pro libis lunaribus destinata, quae in Festo Medii Autumni offeruntur. Capsula exterior formam arcae ciborum Sinensis traditionalis sequitur. Illustratio more acupicturae facta convivium Dynastiae Tang desuper spectatum ostendit, una cum aedificiis ligneis et saltatricibus. Singulae partes illustrationis incisione formata separantur ac deinde rursus coniunguntur, ita ut involucrum profunditatem et strata acquirat. Capsula interior motus saltationis ex Veste Iridis et Pallio Plumarum exhibet, cum coloribus classicis Sinensibus coniunctos, qualia sunt purpura regia et viror arundineus.

Agnitio

De Praemium A' Design Award Aureum

Chinese Mooncake Involucrum Capsulae Donariae victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Chinese Mooncake Involucrum Capsulae Donariae inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Chinese Mooncake Involucrum Capsulae Donariae cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The gift box is based on an aerial layout and embroidery drawing that represents a Tang Dynasty banquet. It also highlights this dynasty's magnificent wooden architecture and reproduces Yang Guifei's graceful dance movements. The inner box was designed based on dance movements from Rainbow Skirt and Feather Coat. This was combined with classical Chinese colors such as royal purple and bamboo green to reflect the Tang Dynasty's grandeur, the Chinese classics'elegance, and wishes for a happy life.
Dimensiones et Involucrum: Outer box size:340mmx220mmx55mm
Inner box size:85mmx85mmx38mm
Notulae: Moon cake packaging, Chinese traditional culture, Tang Dynasty, classical, Mid-Autumn Festival
Technologia Productionis: The gift box is based on an aerial layout and embroidery drawing that represents a Tang Dynasty banquet. Each part of the illustration is separated by die-cutting, and the final packaging is more layered.
Provocatio Designandi: The difficulty of this design is that there are few records about the neon clothes and feather dance, and it is more difficult to restore the architecture, costumes, makeup, musical instruments, and dance poses. Even so, we checked many documents, which greatly restored the scene at that time.
Investigatio: The Mid-Autumn Festival is a traditional festival celebrated in China. It gained widespread popularity in the Tang Dynasty and became a nationwide holiday. According to legend, the Tang Emperor Xuan Zong dreamt he had traveled to the Palace of the Moon, where he saw celestial women, clothed in feathers and rosy clouds dancing in the sky. After the Emperor awoke, his favourite concubine Yang Guifei, renowned as one of the four most beautiful women in Chinese history, choreographed and performed the famous dance, 'Rainbow Skirt and Feathered Coat,'according to the Emperor's recollection.
Inspiratio: In order to reproduce the magnificent scenery of the Tang Dynasty palace, this design was created after consultig many historical documents, viewing images of murals at Dunhuang, and visiting ancient buildings from the Tang Dynasty to use these aspects as the basis for creating a design to restore the Tang Dynasty's historical prosperity.
Duratio Operis: The project started in Tianjin in July 2020, completed in Tianjin in August 2020, and exhibited in Tianjin in September 2020.
Cursus Operationis: The outer box as a whole is a traditional Chinese food box style, using a three-dimensional paper sculpture to separate the characters and scenes through die cutting, and then collage them into a complete illustration, which increases the sense of hierarchy and space of the packaging. The inner box combines the opening with the packaging illustration. The entire tongue part adopts the style of traditional Chinese typography, forming a natural division. When the consumer opens the box, a complete illustration pops up in front of them.
Patentes: Copyrights belong to Langcer Lee, 2020.
Membra Turmae: Creative Director：Langcer Lee
Designers:Yang Jie
Designers:Guo LinWei
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Illustrator:Zhang JiaNi
Photographer:Jiang Tao
Agnitiones Imaginum: Image #No1 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No2 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No3 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No4 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No5 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.