Yanghe Personal Letters Baijiu Involucrum Liquoris ab Zhaoxin Zhu and Dongyan Ruan

Opus Yanghe Personal Letters Baijiu Involucrum Liquoris a designatore Zhaoxin Zhu and Dongyan Ruan est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Involucri.

AesInvolucrum· 2021

Yanghe Personal Letters Baijiu Involucrum Liquoris

a Zhaoxin Zhu and Dongyan Ruan

Cliens: Jiangsu Yanghe Distillery Co., Ltd

Victor praemii Praemium A' Design Award Aeneum in Categoria Involucrum

15,082

Victor Praemii Verificatus

Verifica Statum Praemii pro #110714

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Yanghe Personal Letters Baijiu Involucrum Liquoris

"Yanghe Personal Letters Baijiu" involucrum est spiritus Sinici in Suqian, provincia Jiangsu, regione ob vinum distillandum nota, producti. Consilium calligraphiam litteratorum Sinensium in forma epistularum manu scriptarum exhibet, dum mappa localis flumina, lacus et paludes distillerium circumdantes ostendit. Lagena ex ceramica cum glasura alba opaca facta est, et operculum lagenae tamquam poculum bibendi adhiberi potest. Arca exterior ex charta corrugata, ambientui amica, tegumento chartaceo involuta facta est, et arca facile aperitur.

Agnitio

De Praemium A' Design Award Aeneum

Yanghe Personal Letters Baijiu Involucrum Liquoris victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Yanghe Personal Letters Baijiu Involucrum Liquoris rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Yanghe Personal Letters Baijiu Involucrum Liquoris necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: This Baijiu made in Suqian, Jiangsu province, which is famous for being the city of Chinese Liquors. The city is surrounded by mountains and rivers, and this excellent ecological environment brings a Baijiu with unique taste. The product expresses the calligraphy of these literati in the form of handwritten letters, while using the local map to present the great ecological environment of Yanghe Distillery. The outer packaging uses green corrugated paper.
Dimensiones et Involucrum: 280mm x85 mm x200mm x 1.55kg Width x Depth x Height x Weight
Notulae: Three rivers、two lakes and one wetland; literati and calligraphy; handwork; environmental; recycle
Technologia Productionis: 1.Bottle: ceramic bottle, applying matte white glaze, and the bottle cap can be used as a Baijiu cup.
2.Box：Adopting environmental corrugated paper and wrapped with paper cover.
Provocatio Designandi: "Personal letter" refer to an article written by hand, since the writer usually sends the letter to a friend, it always adopts a free writing style, which gets the true interest of calligraphy. It not only has a certain historical value, but also has a high artistic value in calligraphy.For representative personal letters, like calligrapher of Tang Dynasty, Yan Zhenqing's "In Memory of My Nephew",which is written for mourn his newphew, and this article is known as one of the "three major running hands in the world". As for Yanghe Personal Letters Baijiu, it expresses literati's calligraphy in a special form, which provides assurance to not only internal quality but also external packaging, creating a precedent for Baijiu design.
Investigatio: This product takes into account about Chinese people's healthy drinking volume. The box of this Baijiu is easy to open, also the bottle is ergonomic. Each bottle of Baijiu comes with a match glass, and you can drink as long as you want whether you are alone or not.
Inspiratio: The core idea of this Baijiu is closely related to the lasting prosperity of Jiangnan. Perfect natural environment creates an exquisite background and a land flowing milk and honey. The artistic techniques of Yanghe Personal Letters Baijiu fully incorporate the advanced knowledge of traditional calligraphy and painting. It also interprets the spirits of the literati into the strong and mellow life. The background of the times and the heritage of the culture fall on the scrolls and fine Baijiu.
Duratio Operis: The project started in December 2017 in Suqian, Jiangsu and finished in December 2019, Suqian, Jiangsu.
Cursus Operationis: Yanghe is famous because of its water, abundant water sources, excellent wetland environment, and high-quality underground water sources have jointly achieved the ultimate soft texture of Yanghe. It has also made Yanghe famous at home and abroad and become one of the representatives of Chinese liquor.The Yanghe Personal Letters Baijiu combines the blessed natural environment and the literati's praise in this unique Baijiu, also attracts consumers to spontaneously participate in the care of the environment, reminds them the respect for spirit, and the most important one is to enjoy the pleasant experience of the Baijiu in a more rational and healthy way.
Membra Turmae: Designer: Dongyan Ruan
Agnitiones Imaginum: Image #1: Photographer Dongyan Ruan, Yanghe Personal Letters Baijiu, 2020.