Haci Bekir Halva Packaging ab Polin Kuyumciyan

Opus Haci Bekir Halva Packaging a designatore Polin Kuyumciyan est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Ferreum in Categoria Certaminis Designatio Involucri.

FerrumInvolucrum· 2021

Haci Bekir Halva Packaging

a Polin Kuyumciyan

Cliens: Haci Bekir

Victor praemii Praemium A' Design Award Ferreum in Categoria Involucrum

12,103

Victor Praemii Verificatus

Verifica Statum Praemii pro #109346

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Haci Bekir Halva Packaging

Haci Bekir unus ex vetustissimis mundi notis et legatum immensum habet. Etsi nomen notae automatice cum qualitate et productum satisfactione coniungit, difficile est talem notam veterem ad novam generationem appellare. Halva Turcorum cibus inclinatio cum populari ortu, notam inde prodesse voluit et halva packaging renovatio. Simplices sed oculati exemplaria et colores novorum consiliorum capiunt Haci Bekir ut suum spatium ac recognitionem notam augeant. Consilium formarum et colorum utrumque halvae ingredientium et texturarum incitatum est.

Agnitio

De Praemium A' Design Award Ferreum

Haci Bekir Halva Packaging victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Haci Bekir Halva Packaging creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Haci Bekir Halva Packaging ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Haci Bekir decided to update their products' packaging and prints in order to catch up with 21st century trends and appeal to a younger customer group as well.
Halva is a very traditional dessert but is now becoming very hip again. So Haci Bekir wanted to utilize halva's popularity and be able to address to the new generation. The new packaging design uses the hip stripe patterns and pop colors in order to modernize the traditional taste of halva.
Dimensiones et Involucrum: This project consists of three halva boxes and they all have same size sleeves: 141 x 302 mm.
Notulae: packaging, box, design, patterns, food
Technologia Productionis: The product itself comes within a plastic container. But the container itself looked insufficient for the presentation so we decided to cover the box with a carton sleeve. The production was easy and the box was covered and became more presentable.
Provocatio Designandi: The challenging part of this design was to appeal to the younger generation while maintaining the legacy of Haci Bekir. The halva box designs are very hip but also simple because the brand name and logo also had to stand out. Also, halva does not have a specific shape, so it was harder to find a key visual to build upon. But the ingredients of each flavour gave it an organic pattern which ended up on the end design.
Investigatio: The research was mostly based on different representations of each flavour of the three boxes. The flavours had to be represented in a series and the research process was all about sketches of patterns and ideas.
Inspiratio: The simple geometric patterns were inspired from the main ingredients and the texture of each halva kind. Plain halva has straight lines to indicate its smooth texture, halva with cocoa has a wavy texture, thus the wavy pattern and halva with pistachio has a crunchy looking texture and the zigzag lines are chosen to hint the crunchiness. Bold and flashy colors were picked in order to give the brand and the product a fresh and young look.
Duratio Operis: The project started in December 2019 and finished in February 2020, in Istanbul.
Cursus Operationis: The bicentennial brand is already very well known but its age makes it harder to connect to the new generation. The updated packaging design for halva boxes enables the brand to appeal to a younger audience because it presents trendy patterns and flashy colors.
Agnitiones Imaginum: Image #1: Photographer Daçya Lisan, 2020.
Image #2: Photographer Daçya Lisan, 2020.
Image #3: Photographer Daçya Lisan, 2020.
Image #4: Photographer Daçya Lisan, 2020.
Image #5: Photographer Daçya Lisan, 2020.