Cera Una Volta Vinum Titulus ab Giovanni Murgia

Opus Cera Una Volta Vinum Titulus a designatore Giovanni Murgia est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Aureum in Categoria Certaminis Designatio Involucri.

AurumInvolucrum· 2021

Cera Una Volta Vinum Titulus

a Giovanni Murgia

Cliens: Cantine Chessa

Victor praemii Praemium A' Design Award Aureum in Categoria Involucrum

34,281

Victor Praemii Verificatus

Verifica Statum Praemii pro #108149

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Cera Una Volta Vinum Titulus

Cera Una Volta (Olim) non solum vinum sed etiam saltus in praeteritum est. Natum est e somnio creando gemmam parvam oenologicam, maiorum doctrinas thesaurando et praeteritorum technicas vinolentas artes. Vini conceptus conceptus conceptus in simplicitate mera fabulae hyperbolicae bene repraesentatae per illustrationem pittacii, de natiuitate huius vini, et de procreatione illius. Stylus eligitur ex industria fairytale, ut vini tactum magicum a Vermentino stylo classico multum differat.

Agnitio

De Praemium A' Design Award Aureum

Cera Una Volta Vinum Titulus victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Cera Una Volta Vinum Titulus inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Cera Una Volta Vinum Titulus cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The idea of the creative concept of the wine Cera Una Volta tells, in the simplicity of the fairytale hyperbole well represented by the illustration on the label, the story of the birth of this wine and that of who produced it. The style chosen is deliberately like a fairytale, a bit to give a magical touch to a wine that differs greatly from the classic style of the other products of the company, but also to underline its highly expressive and dreamlike nature.
Dimensiones et Involucrum: Label: 13,5x8,8 cm
Box: 32x27x10 cm
Notulae: wine, packaging, illustration, label design
Technologia Productionis: Label: The wine label was created with a coated paper with a special texture reminiscent of a fabric. The paper has a special treatment that makes it soft and silky to the touch to increase the tactile sensation of the product.
Box: The package contains 3 bottles and recalls the label design. it is made with a cardboard covered with the same paper as the label and has a box opening.
Provocatio Designandi: The request was to create a label that would appeal to a target of wine lovers who seek in a wine not only the quality of the product but also a certain exclusivity and elegance together with elements of corporate and personal storytelling.
Basically an audience of wine lovers looking for wine goodies produced by small cellars, with strongly territorial and identity characteristics. A target inclined to spend on quality products, which seeks a wine, beyond the purely qualitative aspect, also a side dish linked to the company and personal story of who produced that wine, as if to want to live the experience in holistic way.
The goal was to create a highly expressive and personal packaging design that could tell a story related to the people behind this wine.
Investigatio: The research to develop the project was born from the inspiration for the famous book The Little Prince by Antoine de Saint-Exupery and his illustrations. The abstract and fairytale concept that inspired this work comes from here. Tell this wine, born from a dream, in a dreamlike and light way. The work to get to the final illustration went through several steps up to the final version which contains the main elements of the project. The goal is to create a unique and recognizable design capable of telling a story.
Inspiratio: The Cera Una Volta therefore presents itself with this very suggestive label focused on a light and captivating style that integrates with the golden color of the wine specifically inserted in a transparent burgundy bottle, to reveal its bright and pleasantly golden color. It represents the lightness and light-heartedness of a young girl who flies on the wings of fantasy to follow her dream accompanied by her friend swallow who will guide her on the path to creating this wine.
Duratio Operis: The project was started in June 2019 in Sardinia, finished and published in December 2019. The wine is on the market from January 2020
Cursus Operationis: The design of these labels is designed to give a tactile effect when picking up the bottle, thanks to the label paper and tactile processing. Soft-touch colors and embossing techniques are used to transfer the fairytale effect of the visual design.
Membra Turmae: Giovanni Murgia - Art direction
Sara Pilloni: Illustration
Bruno Haver: 3D bottle rendering
Agnitiones Imaginum: 3D Render: Bruno Haver
Photography: Giovanni Murgia